• April 1, 2008

The sponsorship maintains the brewer as the official malt beverage sponsor of the defending National League champions and includes promotional, advertising, licensing and hospitality rights.

As part of the new agreement, the "Blue Moon Brewing Company at the Sandlot" will serve as the exclusive on-site brewer of beer on the premises of Coors Field. Coors also secures exclusive naming rights of the premium seating section and lounge area located behind home plate, which will be known as the "Coors Clubhouse," and the picnic area behind centerfield will be known as the "Coors Field Picnic Area."

The renewed sponsorship will be supported market-wide by television, radio and print campaigns, as well as in-game promotions.

--Nina M. Lentini