Time Inc. May Sell More Titles

Editor's Note: The lead item in this edition of "Magazine Rack" has been removed from MediaPost's online archives and has been replaced with this item linking to a correction of the original report.

Time Inc. May Sell More Titles

Time Inc.'s chairman and CEO Ann Moore may be considering ditching more of the publisher's struggling publications, according to Ad Age, which first reported the news on Monday, based on accounts of a quarterly management meeting held by Moore on March 27. Moore didn't name any specific titles as candidates for the axe, but she did mention the difficulties faced by shelter and home improvement titles, in large part because of the sharp downturn in the housing market following the sub-prime mortgage meltdown.

Some of Time Inc.'s shelter and home improvement titles are stagnating or declining: This Old House came out of 2007 flat in ad pages, after steep declines earlier in the year; Cottage Living was down 1.8% compared to 2006; and Coastal Living was also down 1.8%. In the past, Moore has shown no hesitation to dispose of less profitable titles, including selling most of the Time4Media group of special-interest publications to Bonnier last year.

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