• September 8, 2008

The beverage, going nationally this month, is acai berry-flavored.

On Oct. 3, in order to celebrate the fact that black and green tea leaves are now together, Fuze will launch a national media campaign. Actors positioned in high-traffic areas within major cities will dress in black and green tea leaf costumes and, well, fuse.

Together with traditional newspaper, on-site sampling, non-traditional outdoor projections and viral efforts, Fuze will "expose the harmony of Black & Green Tea," the company says.--Nina M. Lentini