- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Customer Comments Find Their Way To Display Ads
SearchBlog, Laurie Sullivan - Thursday, April 19, 2012
Bazaarvoice has released a platform allowing brands to integrate review comments ...
- The Rising Cost Of Facebook Ads
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 18, 2012
During the past year, cost per thousand impressions (CPM) ads on Facebo ...
- Basic Inbound Lead Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 18, 2012
Helping consumers find a brand's products and services creates the first st ...
- Slikk Introduces Browser-Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 18, 2012
Startup Slikk CEO Feivi Arnstein said Wednesday that company engineers have creat ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- AdSafe Secures $10 Mil To Further Viewability, Predictive Technology
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Paying for ad impressions that viewers can see on the screen witho ...
- Yahoo Seeks To Think, Move Like A Growth Company
SearchBlog, Laurie Sullivan - Wednesday, April 18, 2012
Smaller businesses with fewer executive levels tend to innovate more quickly. Th ...
- How To Put Trust Back In SEO Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 17, 2012
Google is beginning to suffer from trust issues after more than ...
- How Simple A/B Testing Helped Cars.com
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 17, 2012
Cars.com changed one element on an e-commerce home page that resulted ...
- Does This Search Query Result Show An Ad?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 17, 2012
Do casual search users know when they see a paid-search ad ...
- Big Data, A Digital Byproduct
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 17, 2012
Big data isn't new. It's been around since enterprises have begun usi ...
- Romney Fights For Message Control, Obama Outpaces GOP In Digital Reach
Online Media Daily, Laurie Sullivan - Tuesday, April 17, 2012
Search and social have become marketing tools to influence and inform Americ ...
- Adobe Finds Midroll Ads Have More Consumer Appeal
Online Media Daily, Laurie Sullivan - Tuesday, April 17, 2012
Online long-form video and ad insertions have begun to mirror TV viewi ...
- Google Releases Wireless Shopping Data
SearchBlog, Laurie Sullivan - Tuesday, April 17, 2012
ABI Research this morning released data that suggests smartphones will drive t ...
- How To Turn Boring Topics Into Interesting Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 16, 2012
Rand Fishkin tells us five ways to overcome "content fatigue" -- t ...
- Google Acquires Three Patents For Project Glass
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 16, 2012
Google waited to secure three patents acquired from former Indy 500 driv ...
- Microsoft Begins Charging Developers for Search API
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 16, 2012
Microsoft will begin charging for the Bing Search API once it becom ...
- How Much Money Do Search Experts Make Yearly?
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 16, 2012
New York companies pay the most for competent online marketing managers, follow ...
- BrightEdge Secures 'Share Of Voice' Patent
Online Media Daily, Laurie Sullivan - Friday, April 13, 2012
The United States Patent and Trademark Office issued BrightEdge Technologies, an enterpri ...
- 3 Points To Consider Before Yahoo Releases Earnings
SearchBlog, Laurie Sullivan - Monday, April 16, 2012
Forrester Research estimates that brands will increase search marketing, display advertising, mobi ...
- Microsoft Research Thinks Wearable Technology
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 13, 2012
Similar to Google, Microsoft has been working on developing wearable technology. Ste ...
- Heads Up On adCenter Broad Match
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 13, 2012
Marketers could get significant improvements on both average positions and click-through rat ...
- Guiding Through SEO Web Site Architecture Design
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 13, 2012
Ted Ives describes the "theoretical basis" of several SEO design principles, ...
- Mobile Key To Google Ad Strategies
Online Media Daily, Laurie Sullivan - Thursday, April 12, 2012
Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, t ...
- Search Agency Romances Google's ZMOT Theory
Online Media Daily, Laurie Sullivan - Thursday, April 12, 2012
The Search Agency has begun to develop business strategies and metrics ...
- When Google Voice Search Becomes An Intent Signal
SearchBlog, Laurie Sullivan - Friday, April 13, 2012
Inflections in a person's voice provide hints of intent -- even mo ...
- Does The General Population Know About SEO?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 12, 2012
Aaron Wall has been running a series of survey questions related ...
- Finding New Search Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 12, 2012
Converging social media and digital channels will take some getting used ...
- How One SMB Gained Positive Results From Automation
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 12, 2012
Marketing automation software has become a staple for business-to-business marketers because ...