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Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Hendrick's Gin Offers Booze Bus Tour  in Around the Net In Brand Marketing on 07/22/2016

    Visitors to the double-decker bus, which is disguised as a giant cucumber, will be offered a selection of Hendrick's cocktails as they tour London. The bus, named "Hendrick's extraordinary roving bus for exceptionally refined travel" (or H.E.R.B.E.R.T for short), is designed to offer Londoners an alternative option to the sticky summer commute.

  • McDonald's Nabs Pokemon Go Integration in Around the Net In Brand Marketing on 07/22/2016

    Brands are eager to have a piece of the exploding Pokemon Go phenomenon, so it comes as no surprise that McDonald's has struck the first branded integration with the Nintendo/Niantic Labs augmented reality game with a deal to create "sponsored locations" in Japan, where Pokemon Go launched on Thursday.

  • Amazon Launches New Literary Offering in Around the Net In Brand Marketing on 07/22/2016

    Your selection of potential reading material on Amazon just got a little larger. This week the company launched Singles Classics, a new place to purchase fiction and non-fiction stories and essays from celebrated authors such as Norman Mailer and Gloria Steinem. The program is an extension of Amazon's existing Kindle Singles program.

  • Tesla, GMC Favorite Brands Among New Vehicle Owners in Around the Net In Brand Marketing on 07/22/2016

    Despite a recent series of high-profile problems, Tesla captured the hearts and minds of its owner group to earn top brand honors on AutoPacific's Ideal Vehicle Awards. The EV maker scored the 2016 Most Ideal Brand Overall while GMC took this year's Most Ideal Popular Brand title. The top vehicle in the survey was the 2016 Volvo XC70.

  • NBA Yanks All-Star Game Due to Anti-LGBT Law in Around the Net In Brand Marketing on 07/22/2016

    The NBA has been very transparent about the league's feelings regarding the House Bill 2 in North Carolina: Change the law, or the NBA will pull the 2017 All-Star Game from Charlotte. In response, North Carolina adjusted the law ever-so slightly, but the NBA still felt like the necessary changes weren't made.

  • Consumers Still Gun-Shy With Spending in Marketing Daily on 07/22/2016

    The lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant to spend, according to Packaged Facts.

  • Millennials Not Game Changers After All, Per Study in Around the Net In Brand Marketing on 07/21/2016

    Much has been made of the Millennial, the generation of Americans born between the early 1980s and early 2000s, and the different way they do things. They seem to prioritize a mobile, urban life over the picture of settled suburbia. But are Millennials really so different from the generations before them?

  • Chivas Regal Supports Social Entrepreneurs in Around the Net In Brand Marketing on 07/21/2016

    Chivas Regal's The Venture-an international contest open to social entrepreneurs using their business as a force for good-recently announced the winners. With $1 million to allocate, five finalists were selected to pitch in front of a live audience and a jury that included actress Eva Longoria and Pernod Ricard chairman and CEO Alexandre Ricard.

  • Why Prime Day Was a Win For Amazon, Other Retailers in Around the Net In Brand Marketing on 07/21/2016

    Amazon's self-created sales holiday on July 12 - Prime Day - set records for the two-year old event, and offered cues to longer-term shifts in retailing trends. Amazon's success with Prime Day is a testament to the stickiness of its customers, whose growing numbers reveal the huge distance rival Walmart has to cover, according to experts.

  • With Selina, Coke Remains America's Most Powerful Brand in Around the Net In Brand Marketing on 07/21/2016

    For the ninth consecutive year, Coca-Cola has been named the 'most powerful brand' in the U.S., topping a list of 100 companies that include Hershey (No. 2), Disney (No. 4), Apple (No. 5), and Microsoft (No. 6), according to Tenet Partners. Coke retains the lead position thanks in part to Selina Gomez, who has been a key spokesperson for the brand.

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