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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Honda Clarity Experiences Oscars Bump in Marketing Daily on 02/27/2017

    Honda's decision to advertise the Clarity caught the attention of car shoppers, incurring the most lift of any specific vehicle advertised, up 50%, according to Edmunds.

  • Hyatt Launches New Global Platform in Marketing Daily on 02/27/2017

    Created by MullenLowe, the 60-second spot explores how people from different cultures and countries unite through simple human connections.

  • Mazda's Agency Hires New Chief Creative in Marketing Daily on 02/26/2017

    WPP says Funke brings integrated creative leadership and award-winning expertise to the agency. He most recently served as vice president, creative director at Saatchi & Saatchi Los Angeles for 11 years.

  • Amazon Cites First Amendment Protection For Alexa in Around the Net In Brand Marketing on 02/24/2017

    Late last year, it was revealed that Amazon's Echo had become a key piece of evidence in an on-going murder investigation in Arkansas dating back to 2015, as police sought access to voice recordings from the smart home assistant. Now the tech giant is firing back, arguing that both user commands and Alexa's responses constitute protected speech.

  • Celebrity-brand Matchmaker Talks Strategy in Around the Net In Brand Marketing on 02/24/2017

    As the founder and president of Los Angeles-based Limelight Media, which specializes in securing actors, athletes and other celebrities for branded TV/film integration and ad campaigns, Wendy Dutwin has worked with some of the biggest names in entertainment. She has been involved in more than 500 campaigns to date.

  • Dyson Grows Personal Care Business  in Around the Net In Brand Marketing on 02/24/2017

    Dyson is taking another stab at the personal care market. After releasing its $400 Supersonic hairdryer last April, the company may be working on its next high-tech beauty product -- a "high-velocity" hairbrush. The device will drain excess water from wet hair, speeding up drying time and untangling strands.

  • Cadillac Ad Tries to Bridge Nation's Chasm in Around the Net In Brand Marketing on 02/24/2017

    Can a luxury auto ad help bridge the deep political chasm in America - and, while it's at it, sell cars? General Motors' Cadillac division is about to find out. On Sunday, its new advertising campaign will make its debut during the Oscars broadcast on ABC, which is, after the Super Bowl, the biggest showcase for national television ads.

  • Google's Waze Plans Expansion Of Ride-sharing in Around the Net In Brand Marketing on 02/24/2017

    Google is planning to expand a carpool service on its Waze navigation app, setting the tech company on a collision course with companies such as Uber Technologies Inc. that have a head start in the ride-sharing industry. Google is targeting launches of its Waze carpool service in several U.S. cities and Latin America over the next several months.

  • Porsche Debuts 'Disruption' Documentary in Marketing Daily on 02/24/2017

    Conceived by Cramer-Krasselt for Porsche, the documentary is content created to complement and support the new Panamera, which goes on sale this spring.

  • Brands Rev Up NASCAR Daytona 500 Activations in Marketing Daily on 02/24/2017

    Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built around their new campaign "If it has an engine," while Goodyear is running its 2016 spot featuring Dale Earnhardt Jr.'s journey called "Made."

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