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Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Purina One Plans Cat Camp For NYC in Marketing Daily on 07/29/2015

    During the pop-up event, Cat Camp counselors will guide members of the public through a series of activities that reflect a healthy cat's routine.

  • Fifth Third Bank Partners With Patrick Dempsey in Marketing Daily on 07/28/2015

    Fifth Third Bank is partnering with actor Patrick Dempsey for a promotion that allows new bank customers to contribute toward cancer research efforts when they open a checking account.

  • United, Wyndham Reduce Carbon Footprint in Marketing Daily on 07/28/2015

    United Airlines and Wyndham Worldwide are launching a program to reduce carbon emissions associated with corporate air travel. Wyndham has agreed to become the launch partner for United's Eco-Skies CarbonChoice corporate carbon offset program.

  • Kids Ideal Target For Restaurant Digital Marketing in Marketing Daily on 07/20/2015

    Kids are "vital consumers" of digital marketing and successful restaurant strategies often leverage digital entertainment to increase brand engagement with kids, according to market research firm Packaged Facts.

  • MLB Players Partner With Nutraceutical Company in Marketing Daily on 07/16/2015

    The Major League Baseball Players Association has entered into what it is calling a first-of-its-kind partnership with nutritional supplement company Klean Athlete, aiming to clean up its image.

  • Diet Coke Partners With Fashion Designer in Marketing Daily on 07/16/2015

    Diet Coke is collaborating with British fashion brand J.W.Anderson. Designs will be unveiled in late July and the collection will feature two limited-edition designer Diet Coke aluminum bottles, T-shirts, a tote bag and notebook.

  • Aldi Partners With Comedian Ben Bailey in Marketing Daily on 07/15/2015

    Aldi is launching an online video series in collaboration with comedian Ben Bailey. The videos show real shoppers being put on the spot and see how much they know about what makes Aldi unique.

  • Amazon Remains Best Perceived; Trivago Is One To Watch in Marketing Daily on 07/14/2015

    "Most of the brands at the top of the list invest heavily in advertising and marketing," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily" "Show this list to your CFO." Amazon remains the best perceived brand for the first half of 2015, while Trivago is one to watch.

  • American Eagle Launches Back-To-School Try-On Sweepstakes in Marketing Daily on 07/12/2015

    While in the fitting room trying on the latest styles of American Eagle Outfitters Denim X and Flex or shopping on, shoppers can enter to instantly win by texting JEANS to 32453. Shoppers are also invited to share their experience by uploading photos using the hashtag #AEOStyle.

  • IHG's Holiday Inn Express Partners With Rob Riggle in Marketing Daily on 07/08/2015

    InterContinental Hotel Group's Holiday Inn Express has hired actor and comedian Rob Riggle as its "creative director and breakfast excellence honcho." The former "Daily Show" correspondent's first task is launching a contest to name the hotel brand's pancake machine.

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