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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Every Known Living Thing Lies, And So Will AI  in Around the Net In Brand Marketing on 03/27/2017

    If microwaves can record our conversations, surely Alexa, the contraption built by Google, can lie, right? That was the premise behind a recent tabloid piece, in which the Echo Dot was asked if she works for the CIA, to which Alexa remained silent. However, there's not a lot of AI in Alexa's pre-programmed responses.

  • Brands Who Asked To Be Pulled From Breitbart Still Showing Up in Around the Net In Brand Marketing on 03/27/2017

    Nordstrom, which said it moved to prevent its ads from running on Breitbart several months ago, was on the site as recently as two weeks ago. Other advertisers, including BMW of North America, also appeared on Breitbart after blocking their ads from the site. The problem exemplifies the challenges companies face with the automated nature of online advertising.

  • Italian Luxury Fashion House Adds Furniture Line in Around the Net In Brand Marketing on 03/27/2017

    Moschino is partnering with furniture company Gufram for a line of furniture. The anchor piece is a take-off on the Bocca lips couch which lead the collection to be called Moschino Kisses Gufram. Three additional pieces mark Gufram's first usage of leather including a "biker cabinet," a take-off on Moschino's biker jacket handbag.

  • Huntington Bank To Sponsor New Detroit Arena in Around the Net In Brand Marketing on 03/27/2017

    Huntington Bank is the fourth high-level sponsor of the new hockey and basketball arena set to open in downtown Detroit later this year. The financial services company joins Meijer, Comerica Bank and St. Joseph Mercy Healthcare as a landmark sponsor of Little Caesars Arena, where the Detroit Red Wings and Detroit Pistons will play.

  • Move Over, Tesla, You Will Soon Have Serious Competition in Around the Net In Brand Marketing on 03/27/2017

    It's two years from production, but the Lucid Air is already generating buzz. The battery/electric vehicle will have between 400 and 1,000 miles range, depending on the battery. It's a compact car, but an interior design scheme called Santa Cruz (inspired by a spot on the California coast) made it feel bigger. The company is targeting a $60,000 base price before tax credits.

  • Coldwell Banker Debuts Rescue Dog TV Spot in Marketing Daily on 03/27/2017

    "It's been incredible to see the response from our network since we started the 'Homes for Dog Project,'" Coldwell Banker's Sean Blankenship tells "Marketing Daily." "

  • QVC's Zulily Uses 'Real People' In Marketing in Marketing Daily on 03/26/2017

    "Using real people is very congruent with who we are as a company," Zulily's Jenna Elliott tells "Marketing Daily." Zulily photographs 70 to 80 kids per week with an in-house creative studio and team.

  • NASCAR Adds 'Hotels For Hope' To Partner List in Around the Net In Brand Marketing on 03/24/2017

    NASCAR and Hotels for Hope have entered into a multi-year strategic sponsorship which includes a Hotels for Hope landing page on NASCAR's website where fans can book hotels for upcoming race weekends. Hotels for Hope, a hotel inventory brokerage with a philanthropic business model, will donate one dollar to the NASCAR Foundation for every room booked.

  • Coke Makes Organizational Changes  in Around the Net In Brand Marketing on 03/24/2017

    The key changes include combining global marketing, customer and commercial leadership and strategy into one function. It is part of Coca-Cola's broader strategy to become a leaner and more agile organization under James Quincey, currently president and chief operating officer who is succeeding Muhtar Kent as chief executive officer.

  • Alaska Airlines Plans To Absorb Virgin America in Around the Net In Brand Marketing on 03/24/2017

    Alaska Airlines' parent company says it will retire the Virgin America brand by the end of 2019. The announcement comes just three months after Alaska Air Group made the $2.6 billion acquisition of billionaire entrepreneur Richard Branson's upstart airline. Alaska hopes to become the West Coast's dominant airline.

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