TANYA GAZDIK

Articles by Tanya All articles by Tanya

• Test Drive: Volkswagen Atlas Turns Up The Cool, Brings Back Volume Knob in Drive Time on 10/19/2026
  

  The volume knob doubles as the Driver Experience Dial to choose an "Atmosphere," which combine synchronized ambient lighting and audio settings.

• Volkswagen, U.S. Soccer Expand Partnership in Marketing Daily - Top of the News on 10/13/2026
  

  In 2019, there weren't many brands eager to invest in a sport that was more of a challenger sport, says Volkswagen CMO Rachael Zaluzec.

• Lexus Celebrates (Human) Connections in Marketing Daily on 10/13/2026
  

  The effort, from Team One and Walton Isaacson, spans TV, print, digital, social and experiential.

• Celeb-Founded Rare Beauty, Luggage Company Beis Reunite For Second Collab in Marketing Daily - Top of the News on 10/12/2026
  

  The new partnership follows the sellout of their first limited-edition collection in 2025.

• Test Drive: Aston Martin Vantage Is Definitely James Bond-Worthy in Drive Time on 10/12/2026
  

  The ultra-luxury automaker focuses on aspirational marketing, motorsport integration, digital personalization and exclusive VIP experiences rather than mass-market advertising.

• Serena Williams Gets Second Barbie Likeness, This Time For Tennis in Marketing Daily - Top of the News on 10/09/2026
  

  The first Serena Barbie was released in March to mark International Women's Day and featured the tennis legend in a suit.

• Americans Continue To Want More EV Range Than They Need in Marketing Daily on 10/09/2026
  

  More men than women say range would be a deciding factor (80% vs. 64%) and to prefer 300+ range miles (50% vs. 35%).

• Nestle, NBA Ink Global Partnership Deal in Marketing Daily - Top of the News on 10/08/2026
  

  The partnership will include activations across select NBA youth basketball development programs and platforms.

• Rivian Launches Halloween Effort Featuring Bill Murray in Marketing Daily on 10/08/2026
  

  The campaign includes a spot starring the original Ghostbuster himself, Bill Murray.

• Jaguar Enlists Florence Pugh As Brand Ambassador in Marketing Daily on 10/07/2026
  

  Pugh will help the brand usher in "its new era, reinforcing the brand's commitment to creativity, originality and cultural influence," according to Jaguar.

Comments by Tanya All comments by Tanya

• New Relentlessly Sad Drama Typifies TV Content Today by Adam Buckman (TVBlog on 04/21/2026)
  

  Thanks for saving me from yet another dreary TV show. I had a similar "ugh" eaction to Big Mistakes but made myself watch two full episodes because I love Dan Levy and hoped it woud get better. Nope. Not so much depressing as just about of annoying screaming. And this is entertainment? 

• ICE Plans $100M Recruitment Campaign by Tanya Gazdik (Marketing Daily - Top of the News on 12/31/2025)
  

  Thanks for the comment Roger. I was able to run down that information from a November story and have updated my story accordignly. 

• Consumers Optimistic About EVs, Per BMW Group Survey by Tanya Gazdik (Marketing Daily on 06/12/2025)
  

  Hi Wynn, Thanks for reading! Research (from a multitude of sources) shows that most EV owners end up putting in a level 2 home charger. But even with simply a 120 volt household outlet, you could easily add 75 miles of range overnight.  Folks can do that even out of apartment or condo windows with extension cords.

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi again, Jeep has it posted as a Story on Instagram. If you go to their Insta page and click the Jeep profile logo, the post comes right up. Unfortunately there's no way for me to embed it in my story. But it is there! :)

• Automakers Drive Forward With Pride, LGBTQ+ Efforts by Tanya Gazdik (Marketing Daily on 06/11/2025)
  

  Hi Mike, thanks for catching that the link was old. I replaced it with the quote from Stellantis. They have not yet posted about it on Instagram this year, but maybe that's by design, given the current political climate. I have reached out to them again to ask about it.  

• The Whole US-Canada Thing, 'IMHO' by Gord Hotchkiss (Media Insider on 05/06/2025)
  

  Great column, Gord, and I share your pain. As a Detroiter, I'm back and forth across the border with Windsor, Ontario quite frequently and I have a lot of Canadian friends. Our common purpose is saving dogs from high-kill shelters in the southern U.S. and transporting them up to rescue groups in London, Toronto, Ottawa and other parts of Ontario. I crossed with great trepidation a few weeks ago but thankfully everyone in the commercial office (we pay taxes on the dogs -- they are considered "goods") and at my favorite fish and chips joint were very pleasant. I keep telling mysellf "this too shall pass," but it's distressing at the moment to see U.S. relationships with the rest of the world degrade overnight.  

• Jeep Wins The Super Bowl by Tanya Gazdik (Drive Time on 02/10/2025)
  

  Thanks for the feedback Bill, I appreciate it. 

• Report From Ukraine by Dave Morgan (Media Insider on 02/20/2025)
  

  Thank you Dave. As someone of Ukrainian heritage, I am distraught over Trump's lies. I am looking for ways to support the people. I'll be in touch with some questions. 

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thanks Laurie. It's been heartbreaking to watch the coverage. 

• Big Brands Backtrack, Fund Inauguration by Tanya Gazdik (Marketing Daily - Top of the News on 12/26/2024)
  

  Thanks for reading and thanks for your comment, Ronald. 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.