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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • In-flight Wi-Fi Makes Small But Steady Gains in Around the Net In Brand Marketing on 01/20/2017

    A report finds that U.S. airlines remain way ahead of their foreign counterparts in the availability of in-flight Wi-Fi. However, the world's airlines have quite a ways to go in offering what is called the "best" Wi-Fi, i.e., "comparable to a home connection" in that it offers the highest speeds available and permits advanced media streaming.

  • Verve Clicquot Intros Innovative Packaging in Around the Net In Brand Marketing on 01/20/2017

    Veuve Clicquot is developing a 100% biodegradable and recyclable carton design using paper from a blend of grape residue and natural fibers. The process saves 5.2 tons of virgin fiber per batch. And just in time for Valentine's Day and Mother's Day, the brand is bringing back Clicq'call-a punning (and talking) limited-edition gift box featuring its rose Champagne.

  • Paul McCartney Sues Sony Over Beatles Rights in Around the Net In Brand Marketing on 01/20/2017

    Paul McCartney sued music publisher Sony/ATV over the rights to 267 songs that he penned for the band with co-writer John Lennon. For decades, the catalog was a point of contention between McCartney and Michael Jackson, who owned half of the rights in a joint venture with Sony/ATV until his death in 2009.

  • Mondelez Sells Vegemite, Other Brands in Around the Net In Brand Marketing on 01/20/2017

    Mondelez has sold several brands including Vegemite to Australian firm Bega Cheese Ltd. for $348 million The right to produce Kraft-branded products, from processed cheese to peanut butter and mayonnaise, are part of the sale, but Philadelphia cheese products are not included. The Kraft license will be royalty-free until December as part of transitional arrangements.

  • NBA Launches Spot Featuring Celtics Star in Marketing Daily on 01/20/2017

    Thomas tells the story of how he was constantly doubted all throughout his life. However, basketball was where his dream could be made possible, and a place to prove the naysayers wrong.

  • Millennials, Gen X Have Different Car-Buying Attitudes in Marketing Daily on 01/19/2017

    Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com.

  • Kawasaki Ends Show Backing Due To Trump Involvement in Around the Net In Brand Marketing on 01/19/2017

    The Japanese motoring company said on Wednesday it was ending its association with reality TV show "The New Celebrity Apprentice" because of President-elect Donald Trump's continued involvement as an executive producer. Citing feedback from customers, unease among its executives, and a grassroots boycott campaign, Kawasaki said it would no longer sponsor or take part in the show.

  • Hunting For Unicorns In The NBA in Around the Net In Brand Marketing on 01/19/2017

    For the past 20 years, Nike has practiced caution with its basketball stars. Back in the early 2000s, when Michael Jordan was in his final days with the Washington Wizards, Nike and its Jordan brand aggressively marketed young players like Darius Miles and Quentin Richardson. After they failed to achieve stardom, Nike started to exercise more patience.

  • Five Illegal Uses For Alexa in Around the Net In Brand Marketing on 01/19/2017

    If you let your imagination run wild in the world of automatic speech recognition and natural language understanding, and you throw in a little fear, uncertainty and doubt, you can come up with several illegal uses for systems such as Alexa Voice Service, Google Home, Siri, and Cortana that will give you pause.

  • Anheuser-Busch Announces Super Bowl Plans in Around the Net In Brand Marketing on 01/19/2017

    Anheuser-Busch InBev is bringing in its heavy hitters at Super Bowl LI. The beer maker said it would have four spots of least three full minutes of ads during the game on Feb. 5, "complemented by a robust digital strategy." The roster includes Budweiser, Bud Light, Michelob Ultra and Busch, the latter making its first Super Bowl appearance.

Comments by Tanya All comments by Tanya

  • KFC China Uses Facial Recognition To Recommend Menu Items by Tanya Gazdik (Around the Net In Brand Marketing on 01/16/2017)

    Definitely some sexism and ageism. I really want to go to China and go to a KFC and see what they suggest I order. Could be interesting to see how the algorithm responds to a non-Chinese person. 

  • 'BuzzFeed' Sells Merchandise With Trump's 'Garbage' Claim by Sara Guaglione (Publishers Daily on 01/13/2017)

    Gee, I guess we know who you voted for, eh?  Seriously, journalism and journalists are under attack. Think what you will about Buzzfeed, but the president-elect has disparaged The New York Times, the Washington Post and CNN. How can you say journalists don't exist?  Who do you think wrote and edited the very news story you are commenting on? 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Hey Ted. I don't know the exact date but it hasn't been long, maybe a year.  The only reason I stumbled across your comments from 2012 was because I was looking for old stories mentioning KaBoom! and I happpened to open this one. Hope all is well. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Ted, my apologies, when this story was written four years ago, reporters weren't notified of comments so I didn't realize you had posted your question here. If you had messaged me directly on the MediaPost website I would have responded. Do you still need this information or were you able to search and find it yourself? Thanks for reading.

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

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