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TANYA GAZDIK IRWIN

Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Hispanics Are 'Acculturating,' But Only To A Point in Marketing Daily on 12/12/2014

    "You can't just do a separate campaign in Spanish and think you have checked the box because Hispanics will see the Spanish ads and the English ads as well, and if the campaigns are not coordinated (or particularly when they are contradictory) the resulting cacophony can be counter-productive," Carlos Garcia, SVP of GfK's multicultural practice in North America, tells "Marketing Daily."

  • National Car Rental Enlists 'Seinfeld' Actor in Marketing Daily on 12/11/2014

    "We chose Patrick Warburton because we felt he was a perfect fit for the 'control enthusiast' character based on previous characters he has played and his distinct comic timing and delivery," Rob Connors, assistant vice president of brand marketing for National Car Rental, tells "Marketing Daily."

  • Bud Light Intros New Bottle Design in Marketing Daily on 12/10/2014

    "These new bottles are the epitome of our 'Up for Whatever' mindset," said Alex Lambrecht, vice president of Bud Light. "They're designed to inspire people to have fun and try doing something that might be a little outside their comfort zone."

  • Las Vegas Expands Campaign  in Marketing Daily on 12/09/2014

    In the current campaign, "Transformation," Las Vegas celebrates the over-the-top experiences and activities that can be found throughout the city, and make Las Vegas unlike any other destination in the world.

  • Heineken, Urban Daddy Surprise Consumers With 'Spark My Party' in Marketing Daily on 12/07/2014

    "Heineken's brand goal is to stimulate men to go outside their comfort zones so they can get more out of life," Ralph Rijks, vice president, Heineken, tells "Marketing Daily."

  • Americans' Alcohol Preferences Vary By Holiday in Marketing Daily on 12/05/2014

    Americans reach for different alcoholic beverages on different occasions, according to new research from The Harris Poll. Beer is the top choice and is likely to be the drink of choice throughout the year.

  • MasterCard Takes 'Priceless Surprises' To The Sky in Marketing Daily on 12/04/2014

    "We wanted to try something new and unexpected, something we have never done before, and deliver a truly unique experience to show cardholders that you never know when a Priceless Surprise can happen," Maripi Jalandoni, U.S. head of marketing, MasterCard. tells "Marketing Daily."

  • Tecate Partners With Facebook For 'Manfidence' Effort in Marketing Daily on 12/03/2014

    "Prior to launching, we tested the concept with bicultural Hispanic men 21-34 in Los Angeles and Houston and the feedback that we received was that the term was catchy, humorous and manly, without being overbearing," Maximiliano Skowron,Tecate senior marketing director, tells "Marketing Daily."

  • Johnson's Enlists Jennifer Hudson For Giving Tuesday Effort in Marketing Daily on 12/02/2014

    Johnson's is participating in the #GivingTuesday global day of giving movement with the support of actress and singer Jennifer Hudson. Other brands launching their own charity-based efforts include Omaha Steaks, Hickory Farms, Fazoli's, Avon, H&M, Thirty-One Gifts and HSN.

  • Carnival Launches Multi-Brand Marketing Effort in Marketing Daily on 11/30/2014

    The campaign, from BBDO Atlanta, targets consumers who are new to cruising with insight on why cruising is an extraordinary vacation at an exceptional value with a goal to drive increased awareness, consideration and demand for cruising.

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