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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Hatchbacks' Popularity Expected To Rise in Marketing: Automotive on 12/07/2016

    In the 1980s and 90s, before the SUV became king, there was no shortage of cars with hatchbacks. They were incredibly practical and made it easy to pack all of your stuff into an area much bigger than the traditional car trunk. If you had a bike that needed hauling, they were a necessity.

  • Busch Brand Breaks Into Super Bowl Stardom in Around the Net In Brand Marketing on 12/07/2016

    AB InBev will use its Super Bowl marketing spend to push its Busch brand next year. It marks the brand's Super Bowl debut and is part of AB InBev's strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and Busch Light brands in August.

  • Apple's 'Think Different' Creator Says New Spot Uses Old Trick in Around the Net In Brand Marketing on 12/07/2016

    An ad for the new MacBook Pro has already clocked up more than 1.7 million views on YouTube. The ad features a series of light bulbs bursting, in a montage showing inventions and discoveries. One of its biggest fans is Ken Segall, who joined agency Chiat/Day as creative director back in 1997 and is credited with writing Apple's "Think Different" brand campaign.

  • Levi's Tells Customers: No Guns, Please in Around the Net In Brand Marketing on 12/07/2016

    Saying that "a safe environment to work and shop is a top priority,'' the CEO of Levi Strauss & Co. is requesting that gun owners leave their weapons at home when in the company's offices, facilities or stores. In a letter posted on LinkedIn, Chip Bergh recounted how a Levi's customer recently got hurt when a gun the shopper was carrying accidentally fired.

  • General Mills To Cut Jobs In Restructuring; CMO Leaves in Around the Net In Brand Marketing on 12/07/2016

    General Mills CMO Ann Simonds is leaving the company and it is eliminating the position of international chief operating officer and cutting up to 600 jobs. General Mill's president and COO Jeff Harmening has assumed global operations responsibilities. The company intends to name a new global CMO or marketing innovation leader, who will report to Harmening.

  • McDonald's Takes Direct Aim At Wendy's in Around the Net In Brand Marketing on 12/07/2016

    McDonald's is expanding a test of its most dramatic menu change in decades: the addition of fresh, never-frozen beef. The fast-food chain is adding fresh beef patties to 75 restaurants in Northeast Oklahoma, following a test that started earlier this year in the Dallas-Forth Worth area. The fresh patties will be used in McDonald's Quarter Pounder burgers.

  • Tesla Opens Store In Michigan But Can't Sell Cars in Around the Net In Brand Marketing on 12/07/2016

    Tesla Motors has opened a 700-foot gallery inside a Nordstrom store. The automaker appears to be abiding by a Michigan law that restricts sales of vehicles to franchised dealers. It is the automaker's first location in Michigan. There is one vehicle, a Model X, on display and a separate exhibit featuring the car's interior.

  • PayPal Partners With Celebrity Designer in Marketing Daily on 12/07/2016

    PayPal hired Jonathan Adler to create digital holiday cards for gift giving to help answer the 63% of Americans who say they don't want to give cash because it is too "impersonal."

  • Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort in Marketing Daily on 12/06/2016

    Mars Petcare's Cesar brand is enlisting celebrities and their dogs to wear matching holiday sweaters for a holiday effort themed "Matchy-Matchy."

  • Enterprise Embraces Content Marketing With Digital Magazine in Marketing Daily on 12/07/2016

    "Our team is innovating like never before," says Enterprise's Lee Broughton. "We're focused on creating emotional connections with customers that go beyond the car rental category."

Comments by Tanya All comments by Tanya

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: I'm guessing you have never worked in PR at a major corporation. The reason Tic Tac issued the statement via Twitter is because they were being *hounded* by reporters for a reaction/comment. I don't find it opportunistic at all and you are the only person who I have heard have that reaction. 

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    “I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump says about the actress who was on her way to pick him up for a Days of Our Lives appearance. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.” “And when you’re a star, they let you do it,” Trump says. “You can do anything.”

  • Tic Tac Condemns Trump's Groping Remarks by Tanya Gazdik (Around the Net In Brand Marketing on 10/10/2016)

    Paula: hit the link to to the linked article above and read it OR google for Trump and tic tacs OR find any of a thousand sources and watch the video. Mr. Trump explicitly says he needs a Tic Tac in the video because he might kiss the woman in question, because he can't control himself around beautiful women, he just starts kissing them (not a direct quote but pretty close.)

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Yep, I was talking about the GPS in phones. It would have to be turned on for a cell company to know if the phone was being used in a moving vehicle. And it's easy to turn off. There's got to a be a solution here. I agree, I think the cell phone companies should be baring the brunt of the responsibility here.

  • Chevy Looks For Anti-Texting Solutions by Tanya Gazdik (Marketing: Automotive on 10/05/2016)

    Good idea, Craig re: the surcharge for texting while moving. I think in order for that to work, GPS woudl have to be turned on in the phone. It's pretty easy to deactivate, unfortunately. Those with privacy concerns keep it turned off, I am told. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Hey Ted. I don't know the exact date but it hasn't been long, maybe a year.  The only reason I stumbled across your comments from 2012 was because I was looking for old stories mentioning KaBoom! and I happpened to open this one. Hope all is well. 

  • JetBlue Airways Matches Charitable Donations by Tanya Gazdik (Marketing Daily on 12/05/2012)

    Ted, my apologies, when this story was written four years ago, reporters weren't notified of comments so I didn't realize you had posted your question here. If you had messaged me directly on the MediaPost website I would have responded. Do you still need this information or were you able to search and find it yourself? Thanks for reading.

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

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