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TANYA GAZDIK

Senior reporter Tanya Gazdik covers automotive, sports, entertainment and pets for MediaPost's "Marketing Daily." She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

Articles by Tanya All articles by Tanya

  • Quilted Northern Celebrates National Toilet Paper Day  in Marketing Daily on 08/26/2016

    There's truly a "Day" for everything. Someone, somewhere has deemed Aug. 26 "National Toilet Paper Day." Maybe it's Quilted Northern Bath Tissue?

  • Judge Dismisses 'Ice' Suit Against Starbucks in Around the Net In Brand Marketing on 08/26/2016

    A California federal judge has dismissed a lawsuit which accused Starbucks of deceiving customers by using more ice and less liquid. The judge ridiculed the plaintiff and his lawyers for filing the case in the first place. According to the judge, any reasonable adult customer would know that some portion of the iced drink would include ice which can be clearly seen in the cup. The judge added that even a child could understand this fact.

  • Uber Tests $2 Flat Rate Fee in Around the Net In Brand Marketing on 08/26/2016

    It costs $2.25 to ride a city bus in San Francisco. Uber is testing a new flat-rate option that could make it a tempting alternative. The ride-hailing company is experimenting with a new service in limited areas that will charge users a flat rate of $2 to catch an UberPool, where a car is shared with other riders going the same direction.

  • Barbie Heading To France in Around the Net In Brand Marketing on 08/26/2016

    Barbie at the Louvre?! Sacre bleu! But it's true - the impeccably dressed blonde bombshell has her very own exhibition in Paris. We've come a long way since Malibu Barbie; over the years, she's been a flight attendant, a surgeon, an office clerk, a cheerleader, a presidential candidate, a Royal Canadian Mountie, a nun and a dentist, just to name a few.

  • Ramen Popular Commodity In Prison in Around the Net In Brand Marketing on 08/26/2016

    Any casual viewer of "Orange is the New Black" will tell you that prison isn't known for having good food, but a new study by Michael Gibson-Light of University of Arizona's school of sociology reveals that the reality is even worse than fiction. According to his research, Ramen is now the most popular traded item in U.S. prisons - even more than cigarettes.

  • Goyard Favorites Among Rappers in Around the Net In Brand Marketing on 08/26/2016

    Goyard also dedicates an entire section on its site to its "clientele," name dropping. The luxury leather goods company left a pretty large and famous contingent off that list: the Goyard-obsessed rap community. The label's trunks and bags are favorites of Kanye West, A$AP Rocky, Big Sean, Metro Boomin, Travi$ Scott and Tyga, to name just a few.

  • Car Companies Spent A Lot On Olympics Ads in Around the Net In Brand Marketing on 08/25/2016

    The industry spent more than $159.5 million on TV advertising during the games - more than any other sector. Four of the top-10 advertisers were automakers. And the top spender overall was auto insurer GEICO. Chevrolet, BMW, Ford, and Toyota were the top auto advertisers, and the industry as a whole ran 89 spots nearly 1,500 times during the games.

  • United Airlines Rallies To Help La. Flood Victims in Around the Net In Brand Marketing on 08/25/2016

    United Airlines is inviting consumers to raise money for four organizations (Americares, AirLink, the American Red Cross and Feeding America) working in Louisiana to provide critical aid to those in need. Donations will help people impacted by the floods in Louisiana. United Airlines is giving MileagePlus bonus award miles for each donation.

  • GMC Canyon Named Best Midsize Pickup in Around the Net In Brand Marketing on 08/25/2016

    The 2016 GMC Canyon has been named the Best Midsize Pickup Truck of 2016. Cars.com put the current lineup of midsize pickup trucks to the test in its Midsize Pickup Truck Challenge to determine the overall best option for buyers. Canyon, the segment's only premium midsize truck, was also named the top pick in a 2015 midsize pickup comparison test.

  • U.S. Cellular Field To Become Guaranteed Rate Field in Around the Net In Brand Marketing on 08/25/2016

    U.S. Cellular Field, home of the Chicago White Sox, will become Guaranteed Rate Field on Nov. 1. The Chicago-based mortgage lender and the team signed a 13-year naming rights agreement, according to the White Sox. Terms were not disclosed.

Comments by Tanya All comments by Tanya

  • Pokemon Go Players Spending Real Money by Gavin O'Malley (Mobile Insider on 08/16/2016)

    I confess, I have bought balls a few times. Then again, I also spent money on Farmville and Candy Crush, both of which I ended up quitting because they stopped being fun after a while. I could get by playing PG free if I was less impatient, lol. I think this game has way more longevity than most other games out there. I love that it's making eveyrone who plays it walk more, which is a big deal in Detroit where everyone drives EVERYWHERE.

  • Watching TV Is Too Hard by Gary Holmes (MediaDailyNews on 08/16/2016)

    Hmmmm, I have Amazon Video and I love it because I can add stuff to my queue via an app on my smart phone. Do you have a blueray DVD player?  I have one hooked up to my TV and it has Wifi capacity built right in. So to watch Amazon Video or Netflix, I simply turn it on, turn my TV to HDM2 and follow the prompts on my screen. I have two remotes, one for my TV and one for my DVD player, that's it. I just got done watching all 50 episodes of Six Feet Under via Amazon Video. There's a great selection there, it's never ending. I'm not sure I even need Netflix anymore. 

  • How (Not) To Cover A Massacre by Joe Mandese (TV Watch on 06/14/2016)

    Great piece, Joe. And yes, Anderson Cooper got this one *very* right in his approach. 

  • Stop The Car, I'm Getting Out by Karl Greenberg (Marketing: Automotive on 02/22/2016)

    GREAT last column!  Looking forward to hearing about your new adventures.

  • Facebook's Experimental Algorithm Identifies Half-Hidden Faces by Laurie Sullivan (SearchBlog on 06/23/2015)

    Kind of creepy, but totally fascinating!

  • SXSW: Notes From An Old Fart by Steve Smith (Mobile Insider on 03/17/2015)

    Great read, wish I was there. But yeah, what ever happened to it being a music festival first and foremost. Is a side conference at Coachella next? Hmmm, maybe I'm on to something.

  • Fitbit: Best Personal Tech of 2013 by Max Kalehoff (Online Spin on 12/31/2013)

    Max, I love FitBit, too. And you look great, I noticed the weight drop in your Facebook picture. Their customer service is amazing. When I broke my first FitBit Zip, they were kind enough to quickly send me a free replacement. I recently ordered two FitBit Force wristbands for my husband and I (two week back order!) along with the FitBit Aria scale. I'm excited to take things up a notch. I'm also doing Weight Watchers and have had good results so far. They are another good company. Membership is free for life once you reach your goal weight. What an incentive! I plan to go weekly for the rest of my life to stay on track. My health is worth it.

  • WestJet Santa Video Goes Viral by Tanya Gazdik (Marketing Daily on 12/12/2013)

    It is the most brilliant piece of marketing I have seen this year, maybe in several years. How much would 12 million views be worth? Definitely a lot more than the gifts cost. I suspect the residual effect will last quite a while. My husband and I were online last night to see if WestJet flew out of Windsor, which we are near. I'll bet we aren't alone.

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn (Video Insider on 07/13/2012)

    Fascinating, and brilliant. Thanks for informing about this clever advertising method.

  • (Another) Actor Is New Voice Of Honda by Karl Greenberg (Marketing Daily on 09/22/2011)

    I still remember the first time I heard Patrick Dempsey stumping for Mazda. I was driving (it was a radio spot) and I almost wrecked my car, I was so enchanted.

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