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TANYA GAZDIK IRWIN

Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Allstate Hosts College Football Twitter Challenge in Marketing Daily on 09/17/2014

    "We feel that we have some of the highest visibility not only in the category but across all brands associated with college football," Pam Hollander, vice president, integrated marketing communications for Allstate, tells "Marketing Daily."

  • Vegas.com Rebrands, Launches New Site in Marketing Daily on 09/16/2014

    "The new identity was designed with that single idea in mind: that Vegas.com truly gives you unparalleled insider access to America's most popular travel destination." John Kieselhorst, chief design officer at Made, which created the new logo and Web site, tells "Marketing Daily."

  • Anheuser-Busch Offers 'Buds For Buds' Promo in Marketing Daily on 09/14/2014

    "We chose our launch markets based on market readiness and because they are important urban centers that would allow us to learn," Lucas Herscovici, Anheuser-Busch vice president of consumer connections, tells "Marketing Daily."

  • Halloween Chocolate Candy On The Rise in Marketing Daily on 09/12/2014

    Last year, sales of seasonal Halloween chocolate candy reached $217 million, up 12%. Such growth outperformed purchases of similar seasonal chocolate products during Christmas and was on par with percentage gains experienced for Valentine's Day.

  • Zillow Increases Ad Budget in Marketing Daily on 09/11/2014

    Zillow is increasing its ad budget for its current campaign with the launch of the fourth TV spot in its current campaign. The original advertising spend was estimated at $65 million. However, Zillow has increased that estimate to $75 million.

  • Southwest Airlines Launches New Look in Marketing Daily on 09/09/2014

    "Our job was to crystalize the personality and voice of the brand so that you feel Southwest's humanity even when you're not having a one-on-one interaction," said Lara Bridger, group creative director at GSD&M.

  • Burt's Bees Celebrates BeeDay in Marketing Daily on 09/10/2014

    Burt's Bees is gearing up to celebrate the company's 30th birthday with an event hosted by its founder. Burt Shavitz, company co-founder, will host a live online experience.

  • Princess Cruises Partners With NFL Teams in Marketing Daily on 09/08/2014

    Princess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is partnering with the Chicago Bears, Seattle Seahawks, San Francisco 49ers and Houston Texans.

  • Voya Completes Metamorphosis From ING in Marketing Daily on 09/05/2014

    Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract name coined from the word "voyage," said Ann Glover, chief marketing officer of Voya Financial.

  • Benchmarks Shift As Advertisers Take Aim Online in Marketing Daily on 09/04/2014

    Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all consumer segments reach their intended audience -- down from 69% in 2013.

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