Search by name, company, title, location, etc.


Senior writer Tanya Gazdik Irwin covers the pet, travel, financial services and pharma industries for MediaPost's "Marketing Daily." She previously was the Deputy Editor of MediaPost, animal welfare reporter at The (Toledo) Blade and Detroit Bureau Chief of Adweek Magazine. She started her career at The Associated Press where she was promoted from editorial assistant to newswoman.

Articles by Tanya All articles by Tanya

  • Bayer Engages Pet Owners To Help Shelters in Marketing Daily on 11/29/2015

    Pet photos shared through Dec. 31 will populate a digital photo collage featured at the campaign hub. This site will also highlight tips on how to keep pets healthy and encourage visitors to consider a shelter adoption.

  • Purina Campaign Focuses On U.S. Manufacturing in Marketing Daily on 11/25/2015

    The campaign, which includes TV, digital and packaging, uses employee stories to remind pet owners how Dog Chow is made with high-quality ingredients in the USA, and not in China, like so many of the foods and treats that have been recalled in recent years.

  • Labatt Supports USA Sled Hockey in Marketing Daily on 11/23/2015

    Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster John Buccigross from Resource/Ammirati New York and directed by Vincent Lan.

  • 1800 Tequila Salutes Detroit in Marketing Daily on 11/15/2015

    1800 Tequila has partnered with Detroit Instagram user Tony Majka, also known as @TonyDetroit, for the inaugural installment of its new 1800 Visionaries campaign.

  • MassMutual Effort Focuses On LGBT Marriage in Marketing Daily on 11/13/2015

    "Digital has been a great platform for the 'Vow to Protect' campaign as it has allowed us to tell thoughtful stories of real-life couples," MassMutual CMO John Chandler tells "Marketing Daily."

  • Purina Kicks Off #DogThanking Promo With Johnny Weir  in Marketing Daily on 11/11/2015

    Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog. For every original post submitted that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation - up to $75,000 - to help further pet health research.

  • Temptations Offers Cat Owners Redemption in Marketing Daily on 11/11/2015

    "We look for opportunities to break through with our marketing creative, and we identified an opportunity here, thanks to all our cat owners who are all too happy to play dress-up with their cats during the holidays," Arren Beach, Temptations brand manager, tells "Marketing Daily."

  • Hyatt Teams Up With Comedy Central  in Marketing Daily on 11/09/2015

    Hyatt Gold Passport and Comedy Central have created a custom content series featuring comedian Iliza Shlesinger. The three-episode series captures Shlesinger's travels ahead of the New York Comedy Festival (Nov. 10-15).

  • Extended Stay America Donates Rooms To Cancer Patients in Marketing Daily on 11/09/2015

    Extended Stay America is partnering with the American Cancer Society in a room donation program called Hotel Keys of Hope. The brand is committing 100,000 rooms over the next two years, providing lodging support to a targeted 15,000 cancer patients.

  • Hallmark Launches Star Wars Items To Benefit Toys For Tots  in Marketing Daily on 11/05/2015

    Hallmark is once again supporting Toys for Tots with the launch of four Star Wars itty bittys characters decked in holiday attire.The retailer anticipates that it will give up to $2.3 million worth of products and donations to Toys for Tots this holiday season.

Comments by Tanya All comments by Tanya

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.