MediaPost Agency Daily Editions for December 2023
- MediaPost Agency Daily - Thursday, Dec. 14, 2023
- CEO Switch At Publicis Health As Farquhar Takes The Reins
- PMG Continues Buying Spree, Acquires London-Based RocketMill
- Jefferson's Bourbon Names Argonaut Creative AOR, Focuses On Brand Differentiation
- IHG Debuts 'Winter Chalet' Experiential Campaign
- Spotify To Distribute, Sell Ads For Warner Bros. Discovery Podcasts
- OpenAI To Pay Axel Springer For Using Its Content To Train AI Model
- How Behavior Science Makes Influencer Marketing More Effective
- It's The Holly, Jolly, Stressful Time Of Year
- MediaPost Agency Daily - Wednesday, Dec. 13, 2023
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
- Smooth Notes: Michael Buble Promotes His Fraser & Thompson Whiskey
- SAP Wants Businesses 'Ready' For AI
- GroupM Unveils Global Retail Media/Ecommerce Training Program
- Martin Agency, Carat Winners In Papa John's Agency Review
- Two By Four, Wrangler Campaign For The Rodeo
- Perion Enters DOOH With $100M Hivestack Acquisition
- Ad School Revived: The Creative Circus Purchased By VCU
- Is Vegas Becoming The Media 3.0 Epicenter?
- Wake Up And Understand MFA, Please!
- MediaPost Agency Daily - Tuesday, Dec. 12, 2023
- Insurance Giant Allianz Taps GroupM For Global Media
- ANA Marketing Word Of The Year: AI (Again)
- AXE, Market Promote Scented Apparel
- Iris Revamps Strategy Team, Builds Global Reach
- St. Luke's Selected As Wickes' Lead Creative Agency
- Google Celebrates 25 Years Of Search In Playground Campaign
- When Algorithms And Data Make More Ad-Buying Decisions
- Ad Budgets: Questions We Asked Google In 2023
- Giant Spoon Backs New Correnti-Led Agency Dedicated To Women's Sports
- Archer Promoted To Chief Creative Officer At SS+K
- MediaPost Agency Daily - Monday, Dec. 11, 2023
- UM Taps Quintana As U.S. CEO, Replaces DeMiero
- Shine A Light Helps Combat Modern Antisemitism
- Viamedia, Perpetual Media Team To Expand DOOH Ads
- TDA Boulder Adds 3 New Clients To Roster
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
- ANA Tells It Like It Is: Digital Advertising Is Still BADvertising
- Dentsu Highlights Malaria, Climate Change Link
- MediaPost Agency Daily - Friday, Dec. 8, 2023
- Home Improvement Retailer Kingfisher Expands Retail Media Offering
- Assembly Names Acampora CEO, Townsend Shifts Focus To EMEA
- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
- Sweet Win For VML, Named Krispy Kreme's Creative Partner
- ChatGPT Ranked Fastest-Growing Brand In 2023: Report
- Audacy Ups Williamson, Cassidy To Key Posts
- VCCP US Expands Creative, Appoints 2 Group CDs
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
- Digital Marketing Salaries In U.S. Average $86.9K
- MediaPost Agency Daily - Thursday, Dec. 7, 2023
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
- Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
- Team Whistle, State Farm Play New 'Home' Season
- Meta Names Dentsu WhatsApp Business Solution Provider
- Kona Beer Wants Surfers To Share, Not Fight, Over Waves
- Ash To Head Sales For Worldcom OOH In London
- American Family Insurance, Time Unveil 'Dreamer Of The Year'
- Target Pioneers Holographic TV Ad, On 'Kimmel'
- Horizon's Night Market Taps Mindshare's Greenwald, Merge's Kelly
- Navigating the Future of Commerce - 2024 Predictions
- Limited Ad-Supported CTV Helping Lower TV Screen Ads? Yes, But...
- Agencies Fear Missing AI Adoption
- Dentsu Americas Adds Media CEO, Strategy And Client Chiefs
- MediaPost Agency Daily - Wednesday, Dec. 6, 2023
- Dentsu Taps 360i's Loughnane To Run X
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
- Santa Delivers For New Hampshire Lottery
- O'Neill Named Agency Principal, Young & Laramore
- AdLarge Taps Brady As VP, Sales
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
- Retail Media Network Growth Varies By Region
- Death By 40,000+ Programmatic Cuts
- You've Read The ANA's Programmatic Report; Now What?
- Lawmakers Blast Meta's 'Callous Disregard' Of Childrens' Privacy
- Dentsu Shaves Global Ad Outlook, Again
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content Hub
- MediaPost Agency Daily - Tuesday, Dec. 5, 2023
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
- CEO Switch At Publicis Creative US As Nam Replaces Swinand
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
- Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
- Bounteous Names 2 Execs For Finance, Consumer Units
- Harlem Globetrotters Promote Alaska Airlines' Global Destinations
- California Grown Selects Red Door Interactive As Marketing Agency Partner
- Major League Sports Encourages Fans To Bet Responsibly
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028
- Dentsu Expands Retail Business, Taps Monahan To Manage It
- MediaPost Agency Daily - Monday, Dec. 4, 2023
- DDB Worldwide Names Sobhani As President, Chief Creative Officer, International
- Dwayne Johnson, Acorns Launch Debit Card To Encourage Savings
- Havas Acquires Klareco Communications, Strengthens Strategic Muscle In APAC
- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
- Reddit Turns Conversations Into Ad Performance
- Toyota Debuts Holiday Spots, Focuses On Youth Effort
- Late Payments, Underpayments For Digital Ad Buys Reaching New Highs
- AI Interest Engine Integrates With Google Ads
- MediaPost Agency Daily - Friday, Dec. 1, 2023
- Mindshare Named Media AOR For Denny's Corp.
- Musk Says Advertisers Trying To 'Blackmail' Him, Tells Them To 'Go F-Yourself'
- Talk It Out: VML, Yeastie Boys Present Men With 'Blokequet'
- Accenture Song In The UK Will Oversee Plusnet's Social Media
- For Marketers, 2024 Will Be The Year Of 'Premiumization,' Retail Media
- AI Goes To Market: How Marketing And Sales Teams Are Using It
- Alliance Entertainment Sets Up Publishing Venture To Sell Bookazines
- Mastercard GAI Shakeup Whether You Like It Or Not
