Sometimes I do not know how to live. I recycle -- and drive to work. I buy the cardboard milk carton instead of the plastic one -- and emit tons of carbon flying around the world. I pay my staff a fair wage -- and talk on a phone made by people who are earning anything but. The phone thing really bothers me, as I sit here connected to the Internet through my phone. After learning about appalling working conditions at the Foxconn factory in China -- where iPhones are made -- I was even more appalled to learn that ...» 4 Comments
There's a very simple matrix of pain and pleasure as motivational forces and catalysts of change. The continuum looks something like this (in order from most important to least important): 1) Pain now; 2)Pain later; 3) Pleasure now; 4) Pleasure later. What struck me with this very simple and yet effective breakdown is how pain trumps pleasure -- both present and future.» 2 Comments
I've been a marketer for years, regardless of what my title was or where I worked. And I've learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell.» 6 Comments
I love working at the intersection of technology, marketing and media. This arena makes business interesting, fun, challenging and disruptive -- all at once.» 7 Comments
According to various news outlets, today Yahoo will announce that the company intends to acquire microblogging platform Tumblr for $1.1 billion. If this comes to pass, it would be an important event for the companies, their users, marketers and the New York startup ecosystem. Here are some of the good things that could happen:» 0 Comments
Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get the urge to check your phone. Has someone called, texted, emailed or tweeted? Is there a Facebook update you need to know about?» 4 Comments
The question facing most marketers is one of scale, and probably the single most overlooked challenge comes from how to design experiences for dozens of different platforms in an efficient manner.» 3 Comments
Gone SailingPosted by Max Kalehoff on May 14, 10:11 AM
By the time you read this, I will be a few hundred miles offshore in the Atlantic Ocean. My father and I are delivering our 46-foot sailboat from Fort Lauderdale to New York City -- over 1,000 miles. Most people perceive this as an exotic, carefree vacation -- like lounging on a beach with a frozen daiquiri. It's not.» 0 Comments
Like a lot of tech firms, we've been making a number of hires recently. There are some great candidates on the market, including recent college graduates. But it's surprising how many people mess up the most basic aspects of applying for and getting a job. Here are ten tips for getting hired:» 2 Comments
