• The 'Get-It' Gap
    Netflix and Chill: It sounded innocent enough: a night of curling up on the couch in a Snuggie, with no plan other than some "Orange is the New Black" and Hagen Dazs binging. And that's how it started out: innocent. Then those damned kids got hold of it, and its present meaning ended up in a place quite removed from its origin. Unfortunately, my wife didn't know that when she used the phrase in a Facebook post for her gift basket company.
  • The Fourth Industrial Revolution Might Cost You Your Job
    I have written frequently about the increasing threat that is marketing automation. My point has been that it will turn out to be more of a job killer than a job creator. Those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won't be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.
  • The Death Of Media In The Age Of Trump
    Information being a prerequisite for effective participation in a democracy, without freedom of speech and freedom of the press our democracy fails to function. We need access to facts and opinions that are unbiased, unafraid, and without obligation to anyone other than the public good. Sadly and scarily, our channels of communication are under threat on multiple fronts, starting with the fact that the companies that provide us with information have no economic incentive to, you know, inform us.
  • Ava, The Duchess Of Native Botvertising
    On Dec. 22, the Federal Trade Commission told us that advertisements that are not identifiable as advertisements are deceptive. They included a list of content that applies, but what's an ad: any communication with commercial intent? A conversation? As reported elsewhere, at SWSX last year, a bunch of unsuspecting Tinder users tried to date the lovely Ava. She's real, and she's a robot, and she wants you to check out a movie site.
  • Marketing Tech Succeeds Because It's Not About Impressions
    Dave Morgan wrote an insightful column last week about how ad tech is going to get eaten up by marketing tech in 2016. Dave is one of the smartest, classiest people in the digital business, so I think he was being too nice in his assessment. Marketing tech already triumphed last year - and 2016 might be even harder for pure ad-tech companies.
  • We're Informed -- But Are We Thoughtful?
    There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being connected is all about being informed. But being thoughtful requires us to remove distraction, and it requires a very different mindset.
  • Minor Marketing Ailments: Stuff We Should All Stop Doing
    We are 18 days into the new year. How are your New Year's resolutions going? I was in the gym this morning, and it was not very busy. Seeing as it is not yet too late, let me offer you some professional alternatives you could easily adhere to, and by doing so make your and everybody's professional lives better.
  • The Long Goodbye
    To "dramatically improve the performance of the mobile web," Google introduced the Accelerated Mobile Pages Project (AMP). Interestingly, AMP requires HTTPS, the secure version of HTTP, which is, of course, the foundational transfer protocol of the Web. While AMP is now slowly getting on people's radars, the coming switch to HTTPS surely isn't.
  • Why Ad Tech Should Worry About The Rise Of Marketing Tech
    Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech Will Eat Ad Tech." A lot of folks reached out to ask me why I thought this would happen, so I'll use this column to give you a few of my high-level thoughts on the issue.
  • How Many Digital Ad Execs Does It Take To Screw In A Bluetooth-Enabled Light Bulb?
    That's the question asked this year at CES. The event has quickly become the way the digital media industry kicks off its year, one party and client meeting at a time. I was there, and as far as I can tell, the answer to the question is about 1,450 - that's approximately how many people I saw from our industry in Las Vegas.
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