• Free Web Access Comes At A Price
    I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the initiation fee -- I think it was $300 -- that would allow us to rent movies (for which we also paid). Having the account was an incredible luxury. Not everyone could afford it. Soon enough, though, the movie rental people figured out there was more money to be made in, well, renting movies than in membership fees.
  • John Oliver Is A Genius
    Usually, if the entire ad industry is sharing a clip of a video online with all their co-workers, and the trade publications are covering the content on it, it's probably a commercial that's either so good or so horrible it's deemed newsworthy. Not this time, though: everyone's been talking about a segment from comedian John Oliver's talk show on HBO, "Last Week Tonight,"in which he skewers something that on the surface might seem too industry-insidery for a talk show.
  • Bizo, Evolve, Thrillist: Why Publishing Businesses Are Not Dead
    LinkedIn recently acquired Bizo, and I have to say it was a great move for everyone involved. It's a marriage of two really strong companies who were destined to work together from day one.
  • The Price Of Innovation? About $199
    Last week, I popped into my local Apple store for back-to-back-to-back appointments with the Geniuses (or Genii) at the Bar, where I experienced the worst bait-and-switch in the history of not-so-smartphones.
  • Why Big Marketing Data Does Not Help Marketing
    My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: "As the amount of marketing data increases, the marketer's understanding of all available data decreases at an equal rate."
  • Four Near Certainties In Media & Marketing In 2019
    While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren't that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.
  • Learning More About The Internet Could Take All The Fun Out Of It
    Don't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not actually Chilean sea bass but is instead rebranded Antarctic toothfish that is being fished from the Ross Sea, which was pretty much the last pristine marine ecosystem on the planet, and where it was a top-level predator that was the linchpin to maintaining the delicate balance of that ecosystem, and whose disappearance is pretty much destroying our ability to research and understand how an intact, healthy, flourishing ecosystem actually operates... It makes it kind of hard ...
  • Virtual Reality ROI? Virtually Nonexistent
    Are you ready for a world of virtual realities embedded with brands? Trust me - I'm not, either, but it seems ad world is getting ready (once again) to embrace the concept, even if consumers aren't.
  • Norm! What Brands Can Learn From 'Cheers'
    This summer Coca Cola replaced its logo with 250 popular names, and America suddenly became really thirsty. No product improvement. No big grand prize. Just a touch of personalization, and people couldn't dig through the convenience store cooler fast enough.
  • Last Week's Watershed Marketing Moments, From Mediapost Headlines
    There were a few news items last week that seemed indicators of the fact that the end of the old marketing world is really here. Now. This year.
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