• Should You Be Outraged By Facebook?
    Some days it's hard to know what to be outraged by. Take, for example, Facebook's now-infamous manipulation of 700,000 users' News Feeds. What say you? Outrage or no? If you are outraged, are you more or less outraged than you were by the Hobby Lobby decision? By the bridge collapse in Brazil? By the current situation in Gaza?
  • Do We Really Know What CPM Stands For?
    We all know CPM stands for "cost per thousand." And you might think it's "cost per thousand impressions." Nope. It's just "cost per thousand." And it's sort of fitting that it doesn't actually imply a cost per thousand of what. You don't know what the hell it is, because you don't know what the hell you're getting. Even if you are talking about impressions.
  • Digital Is NOT A Department
    Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date. Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing.
  • I Love Twitter's Buy Button. I Hate Twitter's Buy Button.
    Re/code recently shared a few mockups of a rumored new Twitter "Buy now" button, which was apparently leaked by shopping app Fancy. So what do I think of it? I love it and I hate it at the same time.
  • Consumers Embrace World Cup Online -- Marketers, Not So Much
    The 2014 FIFA World Cup is, to date, the most-streamed event ever. And how have marketers capitalized on this massive online/mobile opportunity? "Mostly absent" seems to be the strategy of choice.
  • Ads On Cups & Cutlery Next Big Winners In Meeker's 'Time Spent' Analysis
    Many folks in the ad and financial industries are way too literal in how they apply Mary Meeker's "time spent" analysis. It's a useful tool to show the imbalance between time spent and ad spend between print media and online media, for example, but the blunt application of the model to claim that ad spend should mirror time spent -- which is what it is used for thousands of times a day -- is wrong, and misses the fact that different media and different devices can deliver quite different advertising experiences and impact.
  • Tech Or Timepiece: How Will Apple Compete With Rolex?
    Wearable technology is a super-hot trend right now, but I'm curious if the concept of the iWatch will run into a challenge by going toe-to-toe with expensive watches as a traditional signs of affluence and aspiration. Almost every men's magazine clearly states that one of the sartorial requirements for a professional man is a nice timepiece: Rolex, Panerai, Omega, Breitling, are all aspirational brands. Does Apple -- or Samsung for that matter -- think they can overcome that aspiration and replace a Rolex with an iWatch?
  • Is Your Content 'Scoring' On LinkedIn?
    If you thought LinkedIn was just a digital repository for resumes, think again. The platform, which now boasts over 300 million members, is undergoing a transformation -- and marketers need to get on board. Rather than seeing LinkedIn as a mere recruiting hub, companies (both B2B and B2C) need to start viewing the platform as a powerful content marketing tool. In doing this, companies can elevate their brand to a number of audiences, not just potential recruits.
  • What Is The Value Of World Cup Sponsor Recognition Research?
    I am writing to you this week from the U.K. where, as those who have followed the goings-ons of the World Cup will understand, all the national team merchandise is on sale at half price. Get yer Rooney gear cheap! Anyway, in this third World Cup post I wanted to look at World Cup sponsor recognition research. After 10 years at Coca-Cola and over 3 years at Anheuser Busch-InBev, I know what it's like to be an official sponsor. I have negotiated directly with FIFA and so am somewhat familiar with the ins and outs. And here is what baffles ...
  • Social Nets Blatantly Stoking The Fires Of Insecurity
    This week, an all-too-close-to-the-bone video from Higton Brothers is making the rounds on my Newsfeed, ironically using Facebook to spread the message that Facebook isn't all it's cracked up to be. In it, the protagonist's life spirals completely out of control while his social media posts depict only awesomeness. It's certainly not news that sites like Facebook make us feel bad about ourselves. From the BBC to Time magazine, from commentary to rigorous research, we've been hearing users complain about social media-provoked low self esteem for some time.Read these studies and editorials, and you'll learn about things like the availability ...
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