• Marketers Caught Between A Rock (TV) And A Hard Place (Digital)
    If you think about it, marketers today simply can’t win when making a smart decision about where to place their ad budgets.

    TV used to be the steady rock in the marketer’s relationship with advertising: sizeable, trusted and to a degree predictable. But the once-steady rock today has many real and a few perceived flaws chipping away at its role in the media mix. Enough with the rock metaphors; allow me to explain.

    Despite the industry’s solid belief in GRPs, TV advertising is historically a medium with thin and crude measurement at its base. I have alluded in earlier posts ...

  • Face-To-Face Still King For Relationship-Building
    My friend Hieronymus (not his real name) is kind of a hot shot. At the moment, he's working on pulling together an international conference for youth involvement in disaster risk reduction and response. He has a team of 40 helping him. They are in 16 different countries. He is pulling his hair out.
  • TV Ad Industry Terrible At Marketing
    If you bring up the topic of television among industry folks these days, you're very likely to hear that the TV ad biz is on its last legs, with audiences and ad effectiveness evaporating into the ether of digital video, YouTube, smartphones and Facebook. Many say it's only a matter of time until the multichannel TV package goes the way of the milkman. (For younger readers: Yes, there was once a time when you got your milk and butter delivered to your door early in the a.m. by local dairies.).
  • What Are Your (Customer) Priorities?
    Remember back in high school, when you got in trouble and they sent you to chat with your guidance counselor? One of the first questions was always, "What are your priorities?" It's still a very valid question when applied to the world of start-ups.
  • The New York Social Media Marathon
    On Sunday Nov. 2, I attempted to run my first marathon ever. Of all the marathons I could have selected, it felt fitting that it was my home marathon -- the New York Marathon, arguably one of the greatest marathons in the world in inarguably the greatest city in the world. I failed. Well, let me clarify. I finished the marathon. Felt great. Sprinted the final mile and completed it with a very respectable (in my opinion) time of five hours, 11 minutes. Where I failed was in the social media part of the race.
  • Wall Street Is Stupid
    Wall Street doesn't understand brand value. I am a great believer of a free and open economy, and I love making money. But I am increasingly skeptical about Wall Street's role in helping companies to grow and thrive.
  • A Few Philosophical Observations On The Digital Age
    Have you checked in somewhere today? I'm guessing you haven't. Five years ago, my Twitter feed was rife with people unlocking this badge and becoming Mayor of that coffee shop. Today, nothing. And so it wasn't surprising to read VentureBeat's coverage of Foursquare's "controversial" relaunch - which, VB tells us, is "not looking good." Even more important than the decline of the check-in, though, is the fundamental question: Who cares? Aside from the founders. And the investors. And the staff. And the families of those three groups.
  • Here's A Nice, Scary Halloween Story For The Ad Industry
    There are a lot of scary things in the ad industry that I could turn into a corny Halloween gimmick. Like that ad blockers are the most popular browser extensions by a mile, and a million new ones are installed every week. Or that ad fraud is so prevalent in the industry that there's a good chance you're basically sending a cut of your ad dollars to organized criminals. Real organized criminals, not fake ones from a show you can binge-watch on Netflix.
  • What Makes A Strategy (And A Strategist)?
    I was asked this question a few weeks back: "What can one do to become a strategist?" That's a great question, one that requires you to do two things. First off, you have to understand what strategy is. Second, you have to put yourself in a position to be strategic.
  • Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper
    Last week I received a letter from the United Kingdom sent by Nicholas Charles Tyrwhitt Wheeler, the owner of Charles Tyrwhitt, a men's apparel store with its flagship on Jermyn Street, London. The letter was titled, "Thank You" and if you've read my book, "Flip the Funnel" or even vaguely follow my rants, you would know that these are the two most powerful words in the English language and the cornerstone of the "A" in A.D.I.A. (Acknowledgment - Dialog - Incentivization - Activation)
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