There's an area of the advertising business that's not so patiently waiting to be automated, and I think it will finally, finally happen in 2013. I am speaking of course, about the actual media RFP and buying process. Before you get all bent out of shape and try to tell me, "Geez Cory, it already is -- you are so out of it," be sure you have all the facts.» 4 Comments
Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 passengers and 12 crew. The flight from Rio de Janeiro to Paris involved an Airbus 330, one of the most advanced airplanes. The plane's speed sensors iced over, igniting a chain reaction of signal overload and pilot confusion. If the pilots had followed standard operating procedures, they most certainly would have recovered. The plane's black box, recovered two years later, surfaced how technology and automation - relied on for safety and productivity - may have had the unfortunate outcome of preventing pilots from gaining ...» 1 Comments
Last week I attended an event at The Standard Hotel in New York City hosted by venture capital firms NEA, Silicon Valley Bank and Lerer Ventures. The Standard's Roof Bar offers extraordinary views of lower Manhattan, including Freedom Tower and its newly installed spire. "Fitting," I thought to myself as I chatted with this next generation of founders, business press and venture capitalists. The completion of Freedom Tower marks a new era in New York and its technology industry.» 0 Comments
From this column and hundreds like it, you would be forgiven for having ingested the mantra that journalism as we know it is over and print is dead. Social dominates, but we haven't yet figured out how to monetize digital. It's not uncommon to hear the word "dinosaur" in discussions of the Fourth Estate. Which is why the presentation I attended earlier this week, by Joanna Norris, editor of local newspaper The Press, was so interesting.» 0 Comments
At the MediaPost OutFront last week, when media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one answer: They wanted to buy all media programmatically (and transparently).» 0 Comments
he world of advertising and marketing is no longer a battle between art and science, or man and machine. It is no longer about creative vs. media. It's programmatic vs. human insight, and the winner is... balance.» 2 Comments
When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the most Fan connections. But brand marketers are sobering up and asking hard questions about the ROI of social marketing. Perhaps no question is asked more often than "What is the value of a Facebook brand Fan?"» 2 Comments
Without an outside source of funding, most media and technology startups would perish. The cost of hiring engineers and salespeople is usually just too high to self-fund a business until it is profitable. There are usually three stages of fundraising that a startup must go through to create a sustainable business:» 5 Comments
In corner offices around the world, in marbled boardrooms and in whisky bars, they gather: movie executives, trying to figure out how to keep people coming to the movies. Music titans, scheming about suing file-sharers. Television producers, debating how they can force people to watch commercials. The business models of the last 60 years are under threat, nobody's figured out yet how to make enough money out of the new ones, and everybody's worried.» 1 Comments
Let me start off the bat with a mea culpa as it relates to the four buzzwords or clichs that are anywhere on the continuum of painful to putrid: big data, native advertising, transmedia, and ecosystem.» 2 Comments
