Millennials are probably the first generation since the Baby Boomers that bridges that adoption of a massively influential technological change. Most definitions of this generation have their birth years starting in the early 1980s and extending to 1996 or '97. This means the early Millennials grew up in an environment that was not all that different from the generation that preceded it. The technologies that were undergoing massive adoption in the early '80s were VCRs and microwaves -- hardly earth-shaking in terms of environmental change. But late Millennials, like my daughters, grew up during the rapid adoption of three massively ...
My son, who is 15, has this little joke. I use him frequently as my n=1 sample audience to try and learn about new platforms, games, language, etc. Whenever I ask him something along those lines, he always sighs and then says with a slightly mocking tone, "You're so old!" This is true. Compared to 15, I am ancient. When I was only two years older than he is today, I found myself at the helm of a highly popular but also highly illegal FM pirate radio station in The Netherlands. The local paper came to interview us, and the ...
Twice a year I teach a class on entrepreneurism, which has always struck me as something of an oxymoron. How do you learn to be an entrepreneur in a classroom? Entrepreneurs, by definition, do: they work long hours to build something from nothing, they neglect families and friends, they drain bank accounts (their own and others'), and they grind it out.
What's behind the downturn in ratings for NFL games so far this season?
According to many sources from Forrester and beyond, this is the year when digital media ad spend surpasses TV. That's nice and all, but the true anticipation for the future is when TV itself transforms to being part of the digital landscape and the dollars invested in "digital" effectively double almost overnight. Most of the foundational elements of advertising today are setting the stage for a digital, addressable, television landscape. At the core are data and cross-device methodologies.
What do relationship infidelity and consumer behavior have in common? Both are changing, thanks to technology -- or, more specifically, the intersection between technology and our brains. And for you regular readers, you know that stuff is right in my wheelhouse.
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as real as only your imagination allows. Almost all monsters have in common that they are huge and... well, monstrous. Here's one we -- marketers, advertisers and the media -- have created. It fits the description perfectly: It is huge, and its size is just reason why it is utterly terrifying. Just like the monster in "Stranger Things," it appears unbeatable and it seems impossible to put it back in its place.
Venture capitalists love a feel-good backstory. But two recent high-profile Valley implosions would make it seem that the feelgood-ness of the story is more important than whether it's, yaknow, true.
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has a hidden, possibly unjustified, cost. Not true. As in every supply system, there is some waste, but it's trivial compared to the fact that advertisers pay way less than they used to for a better audience, thanks to technology.
We live in a period of amazing innovation and technological advancement progressing at an unbelievable rate these days. As a result, many of the phrases we grew up with are becoming quaint anachronisms.