Search & Performance Marketing Daily Editions for February 2021
- Search & Performance Marketing Daily - Friday, Feb. 12, 2021
- Cost Of The White House - And Other Googled President's Day Trivia
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
- Microsoft Backs Publishers Getting Paid For News, Even In U.S.
- Intel Ads Take A Jab At Apple And Mac
- Super Bowl Ads Win The Super Bowl Of Hypocrisy
- Ad Execs Viewing Media More As A 'Quality' Than A Commodity
- Beyond TikTok: A Primer On Competitive Apps
- Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
- Search & Performance Marketing Daily - Thursday, Feb. 11, 2021
- Data Goldmine: Why Microsoft Pursued Pinterest
- Microsoft Reportedly Sought To Buy Pinterest
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
- Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
- Mustang Mach-E Looks To Search To Inform Creative
- Facebook Reports Double-Digit Drop In Hate Speech And Harmful Content, Cites Advances In AI
- Older Consumers Are Among The Most Likely To Be Victimized By Malicious Emails
- 5 Reasons Why Apple's Limiting IDFA Is Very Good For CTV
- Search & Performance Marketing Daily - Wednesday, Feb. 10, 2021
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
- Valentine's Day Purchases Driven By Four Behavioral Triggers
- Google Ads Lead Forms Convert Consumers Without Clicking Through
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
- Why Do Marketers Prefer The Walled Gardens?
- Brand Intent Data Shows Interest in Blogging Rising
- Search & Performance Marketing Daily - Tuesday, Feb. 9, 2021
- Microsoft Ads Replaces Manual CPC Bidding - What Advertisers Need To Know
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
- Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
- Our Disappearing Attention Spans
- Search & Performance Marketing Daily - Monday, Feb. 8, 2021
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
- Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
- Facebook Steps Up COVID Effort, Gives $120 Million In Ad Credits To Health Orgs
- Biden Administration Abandons Challenge To California Net Neutrality Law
- How Marketing Can Avoid Getting Its Signals Crossed
- Search & Performance Marketing Daily - Friday, Feb. 5, 2021
- Amazon's Super Bowl Ad Steams Up The Internet
- Snap, Unity Warn Of Ad Disruption Resulting From Apple's Privacy Change
- Google Pays Australian News Publishers For Content, Launches Platform And Analytics
- Tobaccowala: Big Companies 'No Longer Scared' Of Big Tech Platforms
- 'Internet Marketing' Rises, 'Direct Marketing' Slides
- Florida Governor Takes Aim At Tech Companies
- Search & Performance Marketing Daily - Thursday, Feb. 4, 2021
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
- 23andMe To Merge With Virgin Unit, Goes Public As Just 'Me'
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
- Kantar Raises Ad Measurement Standards With Google Data Integration
- Nielsen To Expand Streaming Programming Metrics
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
- People Using TV Data Declined In Q4 After High Pandemic Viewing
- Battle Lines Harden Over Australia's Proposed Media Code
- How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
- How AI Helps Email Marketing Campaigns
- Search & Performance Marketing Daily - Wednesday, Feb. 3, 2021
- What Ford's Partnership With Google Means
- Google Search, YouTube Advertising Push Alphabet Q4 Revenue To $57B
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
- How Digital Marketers Really Feel About Super Bowl Advertising
- Nextdoor May Be Latest Social-Media Threat To Local News
- NBCU To Start New 'Platform Developer' Conference
- Will FOMO Drive The Growth Of Clubhouse?
- Google Stops Deleting Robinhood's Critical Reviews
- Search & Performance Marketing Daily - Tuesday, Feb. 2, 2021
- What Google Learns When Searchers Don't Click
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
- Search Engine Ekoru Sees 500% Spike In Traffic After Google Threatens To Pull Out From Australia
- Moz Launches Technical Certification Class Series
- Ford, Google Partner For In-Vehicle Technology
- How Strong Is A Local Publisher's Antitrust Suit Against Google, Facebook?
- Ebbs And Flows Of Consumerism In Post-Pandemic World
- Helping Industry Move To Cross-Media Measurement: Q&A With CIMM's Jane Clarke
- Search & Performance Marketing Daily - Monday, Feb. 1, 2021
- Former LiveRamp Exec Joins Captify As Global VP Of Product
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
- Microsoft CEO Insists Bing Can Replace Google Search In Australia
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
- Google And Facebook Hit With Antitrust Lawsuit By West Virginia Newspaper
- How To Measure Podcast Results, Efficiency
- Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
- Google Adds Icon In Search To Provide More Information
