Search & Performance Marketing Daily Editions for March 2023
- Search & Performance Marketing Daily - Friday, March 31, 2023
- Google Maps Updates Tech Keeping Contributed Content Fraud-Free
- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
- Artificial Truth
- Senators Reintroduce Bill Requiring Platforms To Subsidize News
- Time, Place, Relevance...Scale: Zelle's Out-of-Home Journey
- Attention To Audio Ads Improves When People Listen Together
- A Smart Moment More Than A Tech Moment
- How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
- TV, Marketing Evolving -- So Why Do We Still Have Upfronts?
- March Madness TV Commercials Post Dramatically Higher Online Engagement
- SF Agency Feld Advertising Expands Media Practice
- Search & Performance Marketing Daily - Thursday, March 30, 2023
- Google's NBA Pixel Arena App Gets An Update In Time For The Playoffs
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
- Google Partnership With Replit Accelerates Creation Of Generative AI Applications
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
- Advocates Ask Federal Trade Commission To Halt GPT-4
- Meta Rolls Out AI-Powered Brand Suitability Controls
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
- Flipboard Ditches Twitter For Rival Mastodon, Android Integration
- System1 Tool Predicts Audio Ad Impact To Drive Market Share
- What's Wrong With AI-Generated Models In Apparel Ads?
- Search & Performance Marketing Daily - Wednesday, March 29, 2023
- Google Introduces Ads Transparency Center
- Alibaba Splits Into 6 Groups - Will Google Follow?
- Shopify Deal With Google Cloud Lets Customers Embed Google Search, Browsing
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
- WPP, CRM Platform Braze Partner Up
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
- Game On! Game Show Network, Sony Make Upfront Pitches
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
- Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
- Consumers Prioritize Basic Necessities From Reward Programs
- How Brands Can Use Humor To Connect
- The New Ways Of Identifying Both B2B and B2C Consumers
- Search & Performance Marketing Daily - Tuesday, March 28, 2023
- Google Search Adds Ways To Verify Information
- Microsoft Integrates Generative AI In Cybersecurity Tools
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
- Jeremy Cornfeldt Driving Tinuiti As First President
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
- Google Faces Sanctions For Failing To Preserve Chats
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
- I Wish I Were Half The Person ChatGPT Thinks I Am
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
- Cisco Debuts AI Tools For Enhanced CX And Hybrid Work Collaboration
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- Search & Performance Marketing Daily - Monday, March 27, 2023
- In Generative AI We Trust?
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
- Ad Media Revenue To Reach $326B In 2023: Magna
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
- Why Social Is The New Search For Gen Z
- Digital Channels Are Biggest Source Of Product Discovery
- Microsoft, USAID, Internews Plan Media Visibility Accelerator
- Where Does AI Fit Into The Planning Process?
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
- Is The Pandemic Boom Over?
- Search & Performance Marketing Daily - Friday, March 24, 2023
- Articles Queried, Read Reveal The State Of Consumers' Minds
- Biggest Google Ranking Factors On Conversions
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
- Marketers Rate Sales Lift As Most Important Advertising Indicator
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
- Adobe Builds On AI - Says New Tool Can Help Marketers Write Email Copy
- Search & Performance Marketing Daily - Thursday, March 23, 2023
- Reddit Continues To Update Ad Platform
- Publishers To Seek Compensation For AI-Generated Content
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
- OpenAI Offers Plugins For ChatGPT
- New Metric Measures How Videos Perform Based On When They Were Uploaded
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Most CTV Ads Miss The Frequency 'Sweet Spot'
- Search & Performance Marketing Daily - Wednesday, March 22, 2023
- AI Makes Search Relevance Critical
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
- Gap Reportedly 'Pauses' Ad Business
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
- Data Quality, Analytics Are Biggest Concerns With Search Technology
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
- Search & Performance Marketing Daily - Tuesday, March 21, 2023
- Google Opens Bard To Some, Says It's Not Search Replacement
- The One Question Google Bard Told Me It Cannot Answer
- Microsoft Bing's AI Chatbot Now Generates Images And Text
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- It Took A Decade, But Google Glass Is Finally Broken
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
- How Much Of A Threat Is ChatGPT?
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
- America's Still Hopped Up About Easter, Despite Rising Costs
- And Rising Launches Academy To Up Brand Growth
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
- GM Marketing Will Report Temporarily To Company Prez
- Search & Performance Marketing Daily - Monday, March 20, 2023
- Expect More Data In Microsoft's Coffers
- Integral Ad Science Takes Netflix Verification Program Live
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
- Video Measurement 'JIC' Invites Google/YouTube To Join
- With Google Nest, ADT Marketing Switches From Scary To Funny
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- The Click Count -- Worldwide Email Metrics: Who's Winning And Losing
- Customer Chemistry: How To Build Rapport With B2B Clients
- Winning The Loyalty Wars
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
