Search & Performance Marketing Daily Editions for March 2023
- Search & Performance Marketing Daily - Friday, March 17, 2023
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
- The Industry Task Force That's Missing A Large Part Of The Industry
- International Advertising Association Establishes North American Chapter
- YouTube Lifts Ban On Trump's Channel
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
- Automotive Estimated TV Spending Drops 66.8%
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
- Search & Performance Marketing Daily - Thursday, March 16, 2023
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
- Microsoft Moves Into New Era Of Advertising, Automation
- Baidu's Answer To ChatGPT Falls Flat In Demo
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
- How Will Silicon Valley Bank Collapse Affect The Ad Biz?
- 2023 Is The Year To Finally Commit To Email Automation
- The Future Will Be About Walled Gardens -- And That's OK
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- Google Rolls Out Core Algorithm Update
- Search & Performance Marketing Daily - Wednesday, March 15, 2023
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
- GPT-4: Good, Bad - And It Can Take A Joke
- The Wonders Of Virtual Product Placement
- Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
- Marketing While Your Country Is At War
- Apple Invites Buyers To Shop With a Specialist Over Video
- Validity Offers Enhanced Tools To Help Brands Move, Maintain CRM Data
- Search & Performance Marketing Daily - Tuesday, March 14, 2023
- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
- Google Unveils Generative AI Capabilities In Gmail, Docs Ahead Of Reported GPT-4 Release
- Mozilla Firefox Rolls Out Privacy Protection On Android
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- MediaPost Names Best In Auto Marketing For 2022
- Android Users Press Battle With Google Over 'Passive' Data Transfers
- DBC Brand Communications Expands Into Advertising And Marketing Services
- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
- 6sense Launches Tool To Streamline B2B Sales
- Search & Performance Marketing Daily - Monday, March 13, 2023
- Bing Chat Could Replace Answers In Search
- Porsche In Talks To Bring Google Services To Its Cars
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
- Video Varoom: Brands Are Spending More On This Form Of Content
- Northwestern Mutual Partners With Pinterest To Gamify Financial Planning
- Shorter-Length Videos Are More Likely To Engage Viewers
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
- Search & Performance Marketing Daily - Friday, March 10, 2023
- Google Ads: How Much Companies Spend
- Google Provides Update On AI Speech Models
- 78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
- The One Essential Skill You Need In The AI Era
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
- Rebuilding A Broken Brand Through Smart Marketing & Advertising
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
- Hot And Cold February: Ecommerce Sales Rose By 13.2% As Consumers Stayed Home
- Chamber Of Commerce Urges AI Regulation
- Search & Performance Marketing Daily - Thursday, March 9, 2023
- Adobe: Weather Could Result In More Spending Than Cyber Monday
- Microsoft Ad Chief Wilk Steps Down, Sainsbury-Carter Steps In
- 15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft
- TikTok Pushes Harder Into Search Ad Market
- Closer Look At Gamers: Safe Ad Placement Does Matter
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
- Laying Pipeline: B2B Marketers Are Unsure Of Their Funnel Forecasts
- Can Local TV Advertising Turn The Corner? Direction Unknown
- In Search Of Health On Social
- Court Wants FTC Input On Children's Privacy Battle With YouTube
- Search & Performance Marketing Daily - Wednesday, March 8, 2023
- Performance Vs. Performative, Working Media Vs. Ad Tech
- DuckDuckGo Follows Search Giants Into Generative AI
- Consumers Submitted Over 1 Million 'Right to Be Forgotten' Requests In 6 Years
- YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A 'Silo'
- YouTube Will Drop Its Overlay Ad Format Next Month
- How AI Can Speed Up Your Search Marketing
- Saks CMO: Live Shopping, Younger Consumers Are Changing Luxury
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
- In-Game Advertising Underused Due To Misperceptions: IAB
- What's The Deal With Virtual Influencers?
- Ad Spending On Video Games Isn't Proportional To Play Time
- Lotame Appoints Mediaocean's Eli Heath As Head Of Identity
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
- Salesforce Unveils Einstein GPT, A ChatGPT-Like Service
- Search & Performance Marketing Daily - Tuesday, March 7, 2023
- Yelp Explores Advertising For Businesses Without Physical Locations And Off Its Properties
- Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
- WPP, KDDI Partner To Build Web3 Content Tools
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
- Don't Overlook Your Most Lucrative Consumer Segment
- Nearly All U.S. Households Are Reachable By CTV Ads
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
- Brands, Agencies Need To Come Out Against The Pink Tax Now!
- Search & Performance Marketing Daily - Monday, March 6, 2023
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
- Creative Services Professionals Are Most Concerned About AI
- HubSpot CRM Launches 2 Marketing Tools With OpenAI
- New Tool Helps Publishers Avoid High Block Rates For Direct-Sold Ads, Firm Says
- Microsoft Chats It Up: AI Offering Eliminates Everyday Tasks, Firm Says
- 'JIC' Releases Criteria For Certifying Ad Currencies, Issuing RFPs Soon
- ChatGPT: Two Alternate Opinions
- Recessions Are Where Innovation Thrives
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
- In Uncertain Times, Companies Lean Into Brand Loyalty
