- What Happens When Browsers Dictate Privacy Conversations?
Real-Time Daily, Christopher Hansen - Monday, March 18, 2013
The online ad industry has made huge strides in self-regulating targeted advertisi ...
- On Real-Time Marketing
Real-Time Daily, David Skinner - Monday, March 18, 2013
If you ask 10 Yankees fans how the team will do th ...
- RTB And Mobile? Not Just Yet
Real-Time Daily, Wayne Friedman - Monday, March 18, 2013
When will real-time media buying move into mobile? "Maybe around year ...
- With Great Power Comes Great Responsibility
RTBlog, Tyler Loechner - Monday, March 18, 2013
Speaking at OMMA RTB in San Francisco today, Brian Monahan, managing partne ...
- Taco Bell Uses Digitas' Real-Time Marketing Strategy
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
Real-time marketing techniques have begun to mature, enabling big brands to ta ...
- Twitter, Pinterest Increase Focus On Real-Time Analytics
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
There's data, and then there are insights and business intelligence gained fr ...
- Five Location-Based Social Ad Strategies For Brands
Marketing Daily, Vanessa Naylon - Tuesday, March 12, 2013
When consumers assign a location to their public social activity, by checki ...
- 'New York Daily News' Unveils Mobile App
MediaDailyNews, Erik Sass - Monday, March 11, 2013
The 'New York Daily News' has joined forces with MyCityWay to laun ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- Twitter Loses Round In Firehose Lawsuit
Online Media Daily, Wendy Davis - Monday, March 11, 2013
Twitter has lost a preliminary battle in a lawsuit by PeopleBrowsr, whi ...
- Real-Time @ SXSW
Around the Net in Real-Time, Joe Mandese - Monday, March 11, 2013
Real-time marketing took center stage during a "pop-up" panel moderated by Advertisi ...
- Real-Time With eMarketer's Debra Aho Williamson
RTBlog, Joe Mandese - Monday, March 11, 2013
When Seattle-based eMarketer analyst Debra Aho Williamson was visiting New York recentl ...
- Komli Media Restructures Leadership Teams
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
Komli Media, a real-time digital media tech platform based in Mumbai, h ...
- Programmatic Grows At Martini Media
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
Martini Media, an online ad network with a focus on affluent audience ...
- ESPN Rethinking Programmatic
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
According to Digiday, ESPN is rethinking the value of programmatic buying aft ...
- A Need For RTM
Around the Net in Real-Time, Tyler Loechner - Friday, March 8, 2013
The "M" in "RTM Daily" can stand for many things, but it ...
- Google Shows How Personal, Real-Time Ads Work
Online Media Daily, Laurie Sullivan - Thursday, March 7, 2013
Google is making it personal by showing how technology and creative c ...
- HootSuite Adds LinkedIn Tools
Real-Time Daily, Mark Walsh - Friday, March 8, 2013
HootSuite has introduced new analytics tools in its dashboard to give compani ...
- The Stakes Are Raised For Real-Time Marketers On Facebook's New News Feed
RTBlog, Tyler Loechner - Friday, March 8, 2013
For those looking to take advantage of real-time marketing on Facebook's n ...
- The Knicks Go To Instagram For Real Time Promo
Marketing Daily, Karl Greenberg - Wednesday, March 6, 2013
On Thursday night the NBA's New York Knicks are doing a promoti ...
- The Tale Of The Not-So-Long-Tail
RTBlog, Joe Mandese - Thursday, March 7, 2013
You may have noticed some of my coverage the past couple ...
- Vistar Raises $1.5 Mil., DOOH Goes Programmatic
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 6, 2013
Vistar Media, an ad serving tech provider, has raised $1.5 million ...
- CBS Radio Puts Inventory On a2x RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Triton Digital today announced that CBS Radio has put its ad invento ...
- Spil Games Goes Real-Time With Seelen and Sluis
Real-Time Daily, Tyler Loechner - Wednesday, March 6, 2013
Spil Games, a social gaming platform, today announced the hiring of B ...
- What's Next, Jeeves?
RTBlog, Tyler Loechner - Wednesday, March 6, 2013
TubeMogul today announced that real-time buying of smartphone and tablet interactive vid ...
- The Relationship Between 'Direct' And RTB Buys Explained At Last
Around the Net in Real-Time, Joe Mandese - Tuesday, March 5, 2013
SiteScout Director of Marketing Ratko Vidakovic explains the relationship between buying "direc ...
- How Soon They Forget: Blogger Proclaims Real-Time Marketing Is 'History'
Around the Net in Real-Time, Joe Mandese - Tuesday, March 5, 2013
"Hey, real-time marketing was fun while it lasted, wasn't it," proclaims Huffingt ...
- Voltari Drives Ad Platform For Mobile Auto Ads
Online Media Daily, Fern Siegel - Monday, March 4, 2013
Voltari, which specializes in predictive analytical solutions for targeting mobile consumers, launch ...
- Peppercom Takes 'Innovation Mill' Real-Time
Real-Time Daily, Joe Mandese - Tuesday, March 5, 2013
New York-based PR firm Peppercom is taking its Innovation Mill real-time. T ...
- The 4 Myths of Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, March 4, 2013
"Programmatic is for remnant inventory." That's the number one myth about programmati ...