by P.J. Bednarski on May 16, 1:45 PM
Empathy seems to be in short supply these days, but virtual reality devotees,and some NewFronts presenters think it's an emotional response that is due to get a workout soon.
by P.J. Bednarski on May 13, 12:00 PM
You may associate WebMD with some of your own painful times, but at NewFronts it wanted to stress that really, it's a video site deeply into health, fitness and, um, happiness.
by P.J. Bednarski on May 12, 11:05 AM
AwesomenessTV is now on 31 platforms and pays rapt attention to the generation after millennials and increasingly, millennial moms.
by P.J. Bednarski on May 11, 3:09 PM
These two streamers know their audience and get down to it at NewFronts. Whistle Sports has only been around since 2014, but it's clear they've exploited a niche with millennial (and younger) sports fans.
by P.J. Bednarski on May 10, 9:46 AM
As streaming has become more mainstream, its content seems less innovative and more cookie-cutter.
by P.J. Bednarski on May 9, 11:52 AM
YouTube's annual Brandcast is a great event, but why does it seem every year the stars advertisers put money on ought to be wearing name tags?
by P.J. Bednarski on May 6, 12:49 PM
When CNN formally announced its new mobile/social-centric platform, "the news" had nothing much to do with it.
by P.J. Bednarski on May 5, 12:00 PM
"Magic Mike" the movie is becoming a Vegas stage act and a Cosmo-fronted online series, it announced amid a slew of other new projects.
by P.J. Bednarski on May 4, 3:05 PM
A report from MoffettNathanson Research titled The Digital Duopoly concludes that Google and Facebook drove two-thirds of the industry's growth last year.
by P.J. Bednarski on May 3, 10:19 AM
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional media just doesn't get it.