MediaDailyNewsAdobe Forecast: $253B U.S. Holiday Spend
Cyber Week is expected to drive 17.2% of overall spend and total about $43.7 billion, up 6.3% YoY. Adobe Analytics data forecasts consumers will spend $9 billion for the two-day Amazon Prime Day,
representing 6.2% growth year-over-year. ...
By Laurie Sullivan
He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency a ...
By Steve McClellan
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campai ...
By Colin Kirkland
Nobody at the companies is denying the possibility, but Horizon Global interim CEO Bob Lord says: "At th ...
By Steve McClellan
MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Havas Media UK starting in January. ...
By Steve McClellan
"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will rea ...
By Laurie Sullivan, Staff Writer
NBCU has signed on 170 advertisers for its first season of the NBA - now to run ...
By Wayne Friedman
The former Ford CMO has been working with the unit in an advisory role for two years, helpi ...
By Steve McClellan
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. ...
By Sarah Mahoney