Marketing DailyAutomotive National TV Spending Drops 8.2%
Sports-related programming accounted for over 65% of the auto industry's total national linear TV ad spend in Q2, according to iSpot.tv. ...
By Tanya Gazdik

ESPN will own and operate the NFL Network -- its linear TV and digital media rights -- a ...
By Wayne Friedman

OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, a ...
By Laurie Sullivan

The verdict stems from allegations that Meta collected ad-targeting data from the menstrual tracking app Flo. ...
By Wendy Davis

The companies did not disclose details, and it was unclear at presstime how WPP's new deal differs fr ...
By Joe Mandese

"We are thrilled that the jury recognized Nielsen's allegations were baseless and predatory, and that HyphaMetrics' single-source da ...
By Joe Mandese

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, a ...
By Laurie Sullivan