Tony Jarvis

A global advertising and media research architect, Tony’s diverse international experience encompasses all facets of marketing whether serving the brand advertiser, ad agency, media seller or the research vendor segment. This extensive knowledge gives Tony and the Olympic Media Consultancy (OMC) team an unprecedented ability to blend the learning from a variety of research methodologies, techniques and data whether for insights into brand growth, product development, advertising/creative strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side.

As a global champion of new, more accountable methods for media measurement he was a member of the Steering Board and Technical Committee of the ESOMAR Global Guidelines on Out-of-Home Audience Measurement. He was instrumental in the development of “New Postar”, now “Route” in the UK and “Eyes-On” in the US. Most recently his company was retained by the Media Ratings Council to support the development of Guidelines for DOOH media.

He is a regular speaker at international media research Symposia, including the ESOMAR Worldwide Multi-Media Measurement (WM3) Conference where he served as the Conference Chairman in Berlin in 2010. In 2012, he authored the Green Paper, “Time to Take Ownership” regarding the measurement and harmonization of DOOH metrics globally. His presentation, “Value of OOH Global Currencies - Where do we go next?” at the 2012 FEPE International OOH Congress was widely acclaimed. He was a member of a blue ribbon panel on “Big DATA” where he presented, “The Third Edge of the Sword” at the EACA Autumn Meeting in Brussels, 2013 and was the Keynote speaker at the Transit Media Group Congress in St. Petersburg, Russia in July, 2014, “The Media Olympic Games: Can Transit become a Mandatory Sport? A US Perspective.”

He has been a long standing Judge for both the “Creative Media Awards” and the “Digital Out of Home Awards” sponsored annually by MediaPost and also a proud member of the ARF’s Erwin Ephron Demystification Award Committee since its inception.

Tony was a British Olympic Swim Team Captain and finalist. He has won world swimming titles and set masters age group world records and continues his passion for the sport along with tennis.