John Barker
BARKER Founder and Chief Idea OfficerJohn Barker is the recipient of over 100 international awards during his 30-year career. Before founding the agency in 2003, he served in senior positions within Grey Worldwide and Sony Music.
Among other notable accomplishments, he has piloted branding and advertising campaigns for many of the world’s foremost marketers including Procter & Gamble, PepsiCo, Estée Lauder, Sprint, Hasbro, Bloomberg, and McGraw Hill; launched over 50 original television series including Gilmore Girls, Dawson’s Creek, NYPD Blue, Roseanne, and Twin Peaks; helped launch and establish The WB Network; marketed music stars such as Billy Joel, Michael Jackson, Bruce Springsteen, and Gloria Estefan; served as Creative Director of Def Jam Recordings and repositioned The History Channel, adding over $4 billion in valuation.
Mr. Barker is the recipient of a Grammy Award and an Emmy Award for marketing, and is regularly featured in publications such as The Wall Street Journal, The New York Times, The Washington Post, Advertising Age, and Crain’s Business. He is a graduate of Yale University, where he received numerous awards for writing.
Meet John at:
Panel: Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Date/Time: 3:45 PM
Does it all have to be comforting stock images and slo-mo blandness? As healthcare brands vie directly for consumer attention and loyalty, the creative palette needs to widen. We ask innovators in the field about the gentle art of pushing boundaries, using data and better customer profiling to get beyond the oxymoron "healthcare creative."
