Hans Kaspersetz is the president and chief strategist of Arteric, a healthcare digital marketing agency renowned for its expertise in digital brand strategy, software engineering, data, search engine optimization, search engine marketing, CRM, and analytics. A lifelong software developer turned healthcare marketer, Hans builds and guides proven teams that drive change in healthcare. Hans’s more than 20 years of experience and his unique perspective on developing digital assets that work everywhere, every time have contributed to blockbuster brand launches and growth at the largest global biotechs. Hans combines his passions for software development, online search technology, and global exploration with insights gained from exploring in emerging markets and from hard-won lessons of entrepreneurship to deliver thought-provoking experiences for his audiences
Meet Hans at:
Panel: Paging Dr. Data: Driving Better Relationships With Smarter Segmentation
Date/Time: 11:00 AM
Healthcare CRM promises marketers a 360-degree view of patient needs that should lead to more personalized, human interactions with customers and prospects. But what have been the real world challenges in gathering the diverse data inputs these systems require? How are marketers managing institutional silos, regulatory/privacy considerations, creative constraints to realize the promise of data driven relationships?
