Michael DiSalvo
Ogilvy SVP of Health & WellnessMichael DiSalvo is Senior Vice President, Health & Wellness at Ogilvy where he focuses on disease-related communications in areas from sexual health to neurology, and almost everything in between (quite literally). Having called Ogilvy home since 2009, Michael is a self-proclaimed Ogilvy enthusiast and plays an active role in Ogilvy’s employee engagement and external communications. Past experience includes support of branded and unbranded communications for Pfizer, Bristol-Myers Squibb, AstraZeneca, and Boehringer Ingelheim, among others. A graduate of Boston University’s College of Communication, Michael is a 2018 member of PRWeek’s 40 Under 40, winner of the 2016 Cannes PR Young Lions Global and U.S. Competitions, a former finalist for PRWeek’s Young PR Professional of the Year, team lead for a number of PR industry award-winning health and disease awareness initiatives, and his father’s second favorite son.
Meet Michael at:
Panel: Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Date/Time: 3:45 PM
Does it all have to be comforting stock images and slo-mo blandness? As healthcare brands vie directly for consumer attention and loyalty, the creative palette needs to widen. We ask innovators in the field about the gentle art of pushing boundaries, using data and better customer profiling to get beyond the oxymoron "healthcare creative."
