By 2020, 80 percent of adults on earth will have a smartphone. The Media Kitchen probably won't have campaigns running on every one of those devices. Probably. Seldom does one see a shop pursue expertise and thought leadership in a space with such relentless enthusiasm as the Kitchen has with mobile. Its executives are all over the trade press talking mobile strategy and tactics, and evangelizing for movable media. And its work in the space for clients such as Goldman Sachs, and Just For Men broke new ground.