"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects Global CEO Eileen Kiernan.

Omnicom - especially in terms of its vision, internal innovation and overall industry leadership - has met MediaPost's awards criteria best over the past year, including its constant evolution of homegrown OMNI AI-powered operating system, its integration of commerce intelligence platform Flywheel Digital, and its year-end deal to merge with Interpublic.

This marks the fifth time in over a decade that MediaPost has selected Giant Spoon as one of our agencies of the year, but it's the first time we are recognizing it as "Independent Agency of the Year."

Omnicom Chairman-CEO John Wren is the 2024 MediaPost Executive Of The Year. This shouldn’t come as a big surprise to anyone who follows the advertising and marketing business.  Wren has more than fulfilled MediaPost’s criteria for the executive of the year award -- demonstrating vision, innovation and industry leadership in relation to how media can be leveraged in service to clients’ brand and performance marketing efforts.  Throughout 2024 Wren was busy transforming not only Omnicom — with its acquisition of digital commerce and retail media platform Flywheel Digital — but also the …

Under Lisa McKnight's leadership of both the Barbie brand and as chief brand officer for all of its franchises, Mattel is pioneering a deeper understanding of post-media branding. You can't just surf culture; you have to make culture.