Iot Technologies are starting to be used for more precisely targeting customers on-the-go; specifically, while they drive. As drivers in Canada pass select billboards, … Read the whole story

Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at … Read the whole story

With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to … Read the whole story

Google Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into … Read the whole story