MediaPost Publications - AI & IoT Daily 08/04/2016

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Connected Thinking

Future Of IoT Marketing: Attracting Without Distracting Consumers

by Chuck Martin, Staff Writer

Some of the future marketing in the Internet of Things may be counterintuitive. During the MediaPost Iot Marketing Forum this week, some new approaches to overall marketing and advertising were … Read the whole story

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Agency Execs See Wearables Coming Together
by Chase Martin
The future of wearables will see convergence. This was a general consensuses from a panel of agency executives at the MediaPost IoT Marketing Forum … Read the whole story
Hey Siri, What Can You Search?
by Laurie Sullivan
Would advertisers find it helpful to optimize campaigns if they knew all the types of voice search queries and calculations that individuals could do … Read the whole story