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Virtual Reality Sales Seen As Boost For Best Buy
- Benzinga, Thursday, August 4, 2016 9:05 AM
As virtual reality (VR) industry sales have been expanding, reaching an estimated $6.00 billion according to Industrial Distribution Group, Best Buy Co Inc BBY 2.45% has been referred by some analysts, including BTIG’s Alan Rifkin, to be among a list of companies ready to take advantage of the VR’s growth. Rifkin believes VR, the latest emerging category within consumer electronics, could provide significant upside for BestBuy post-2016. Although Rifkin believes Best Buy’s benefit from VR “will be limited,” the analyst sees VR becoming a more meaningful industry contributor, and for Best Buy especially.
