Connected Thinking
by Chuck Martin, Staff Writer
While plenty of challenges surround the Internet of Things, there's one that tops the list, even over security. The most immediate challenge is quantifying the return on investment or defining … Read the whole story
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by Philip Rosenstein
Location data company Cuebiq on Tuesday introduced the Internet of things (IOT) Audiences, which helps harness information from the continued use of connected devices. Read the whole story
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by Wayne Friedman
One of the major obstacles in OTT measurement is that neither Nielsen nor comScore measure all OTT platforms -- giving adequate scale to marketers. Read the whole story
by Steve McClellan
LOOM is a startup working with cities to provide access to brands seeking creative ways to reach and engage communities in several areas including … Read the whole story
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by Laurie Sullivan
The 10-K suggests that experience with technology will increasingly span a multitude of devices and become more natural with the use of "multi-sensory" devices … Read the whole story