Now that various forms of artificial intelligence are getting a workout in real-life markets, data is emerging highlighting some of the ups and downs. Early adopters of AI report strong … Read the whole story
A few years ago, Dunkin’ Donuts launched a new kind of advertising in South Korea. The marketer pitched its coffee to bus riders in … Read the whole story
An episode of "Mr. Robot" last week demonstrated how far TV has come in its adoption of cinematic production qualities. Read the whole story
The right consumer price for future OTT platforms that compete with Netflix seems clear -- start lower. But determining the right marketing message is … Read the whole story
The current state of over-the-top video is "complicated" and "political," but the opportunities in the space will only get bigger as more consumers embrace … Read the whole story