Now that various forms of artificial intelligence are getting a workout in real-life markets, data is emerging highlighting some of the ups and downs.
Early adopters of AI report strong
opportunities, according to one view, while another study points to the need for changes in current processes.
The majority (76%) of executives in ‘cognitive aware’ companies
expect AI to transform their organization while most (69%) anticipate minimal or no job losses.
The study, comprising a survey of 250 U.S. executives conducted by Deloitte, found that almost a
third (29%) of businesses see the addition of new jobs being created along with the adoption of AI.
However, there are some potential pitfalls ahead, at least for some departments, as I wrote
about here last week (The Bumpy Road Ahead For AI In Sales, Customer
Service).
The reality is that deploying artificial intelligence is hardly a simple undertaking.
The majority (55%) of businesses deploying AI have not received any tangible
business outcomes and 43% say it is too soon to tell, based on a new study by Forrester.
That study, comprising a survey of 3,400 executives in 10 countries, found that the majority (51%) of
companies are investing in AI, an increase from 40% a year ago.
The study suggests that unless firms plan, deploy and govern it correctly, new AI tech will provide only meager benefits or even
unexpected and undesired results.
One reason to get AI right: 73% of execs say that being highly responsive to rising customer expectations is one of their top priorities over the next year.
Artificial intelligence, done right, can help them do that.