Connected Thinking
by Chuck Martin, Staff Writer
London-based data science company DataSparQ created the system. Read the whole story
by Chuck Martin
The cities added are Atlanta, Detroit, Washington D.C. and Indianapolis. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amazon's Fire TV platform will now allow publishers to have direct access to third-party media-buying programmatic platforms -- similar to what Roku has done. Read the whole story
COMMENTARY
by Mauricio Ruiz, Op-Ed Contributor
Product packaging may provide one of the most evolved, immersive, empowering creative opportunities within your future brand experience. Read the whole story
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by Laurie Sullivan
The algorithm update improves Google's understanding of what information remains useful over time and what becomes out-of-date more quickly. Read the whole story
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by Ray Schultz
Wishlists & Favorites allows brands to send personalized messages based on things consumers want, company says. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the future, much growth will center around smart TVs and other devices from Samsung, Vizio, LG, Apple and others. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The respondents say direct mail pulls the highest ROI of the channels they use-and the best response, LOB reports. Read the whole story