Connected Thinking
by Chuck Martin, Staff Writer
Avis is expanding its connected car program, with plans to connect 14,000 Ford vehicles in the Avis Budget Group's European fleet. Read the whole story
by Tanya Gazdik
The agency saw "how personal buying a car can be, so we focused on bringing a refreshing dose of humanity to the process." Read the whole story
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by Ray Schultz
DealSignal's CRM Data Health can help B2B brands verify audience data, the company says. Read the whole story
by P.J. Bednarski
Consumers who don't subscribe to T-Mobile can sample the service while still using their own phone, cell number, and carrier. Read the whole story
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by Wayne Friedman
Total TV advertising is projected to reach $76.1 billion in 2019, down from $79.3 billion a year ago. In 2020, TV advertising is projected … Read the whole story
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by Gavin O'Malley
Retailers' branded mobile apps are increasing sales on their websites and in-store, Texas A&M University researchers found. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" Read the whole story
COMMENTARY
by Doug Ryan
Voice is a medium better built for informing, supporting and responding rather than advertising. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital is killing print, and with so much rich data available, it is surprising that channels are only just beginning to grasp addressable tv. Read the whole story