Codes can be placed on the numbers on sports jerseys so shoppers can scan the jersey to get more information on their favorite players. Read the whole story
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new … Read the whole story
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent … Read the whole story
It's been crumbling for a while, but now Google gives it two years. Here's why. Read the whole story