Velti , the leading global provider of mobile marketing and advertising technology, announced the availability of custom private exchanges for premium publishers.

The DSA Party @ CETW will be held at The City Club of San Francisco on Mar. 28 from 7-10 p.m. and will include a presentation of the DSA Industry Excellence Award winners.

New studies show that when potential patrons hit the 'Like' button on your restaurant's Facebook page, the payoff is probably less than you hope.

Home >> Ad & Media Strategies >> New "Spectrum for Mobile" Advertising Offering by Twelvefold Media Brings the Relevance of Online Targeting Capabilities to Mobile Ads SAN FRANCISCO, CA.

Opera Software, maker of the Opera and Opera Mini browsers, yesterday announced an acquisition of Mobile Theory and 4th Screen Advertising to expand its offering to advertisers and mobile publishers.

Browser maker Opera said late Wednesday that it has acquired London-based 4th Screen Advertising and San Francisco-based Mobile Theory, two mobile advertising networks.

Opera went on a bit of a startup shopping spree with the acquisitions of Mobile Theory and 4th Screen Advertising.

When you design your house you need an architect; when you design your lawyer Internet marketing campaign, you need an SEO architect who understands the online legal marketing industry.

68 New APIs: Msgme, Searchify and Snapjoy

The event resturns to celebrate its consecutive 3rd edition and will once again award winners in over 26 specialized social media marketing categories worldwide.