Customer Interaction Solutions
SAN FRANCISCO, May 23, 2012 /PRNewswire via COMTEX/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 , Marketo President and CEO Phil Fernandez announced that Marketo is ushering in a new era of marketing automation with the launch of Marketo Social Marketing, a suite of powerful and easy-to-use products to make every marketing ... (more)
Ad Operations Online
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform.
ComputerWorld
Taking a step into the social media marketing industry, Oracle is purchasing Vitrue, the two companies announced Wednesday.
CMSWire
The must-attend conference for digital, social and mobile marketing is returning to San Francisco on June 12-13 to the Fort Mason Center.
Digital Game Developer
The participants included 18 innovative companies -- representing the breadth of the digital and mobile advertising ecosystem including major advertising and marketing agencies, mobile application developers, advertising exchanges, advertising networks, demand side platforms , data providers, ad serving technology companies and major publishers -- ... (more)
BtoB Magazine
Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." These are the results of BtoB's exclusive research study that focuses on how b2b marketers are leveraging social media.
Freshnews
NEW YORK, May 23, 2012 /PRNewswire/ -- LivePerson, Inc . , a provider of real-time intelligent engagement solutions that increase conversions and improve the customer experience, today announced the launch of Keyword Lift , a tool that increases conversions from paid search through intelligent, post-click marketing.
PE Hub
The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform.
Business Wire
"SAY is a technology-driven media company that is rethinking the digital publishing experience and we're thrilled to have Orion recognized as anA award-winning platform," said Matt Sanchez, CEO, SAY Media.
Business Wire
"We work with some of the best content creators on the planet and believe that they deserve the very best publishing tools available to grow and connect with their audience.