by Gavin O'Malley on Jul 8, 10:50 AM
Signaling struggles for its iAd mobile-ad business, Apple has reportedly cut ad commitments by as much as 70% amid defections by top advertisers. When Apple rolled out iAd a year ago, companies such as Citigroup and J.C. Penney Co. were being charged $1 million or more to run ad campaigns,"
Bloomberg reminds us. "Today those brands aren't using iAd, and Apple is offering packages for as little as $300,000," it reports, citing sources."Apple negotiated the first of these deals with WPP's ad buying unit GroupM," reports
The Wall Street Journal. Still, "The advertising firm, which works with several major marketers …