by Gavin O'Malley on Feb 24, 12:05 PM
Putting its $100 billion cash stash to use, Apple has reportedly acquired app search and discovery platform Chomp.
As
TechCrunch reports, the deal couldn’t have come soon enough. “With [the App Store’s] immense scale, a few problems have been revealed. The biggest one is app discovery. There are now over 500,000 apps -- how do you find anything?”
“Apple's App Store has limited search and discovery features, something Apple has worked to improve,” writes
AppleInsider. A source tells
Bloomberg that Apple paid about $50 million for Chomp. “Chomp is, quite simply, a search engine for mobile applications,” explains <a href="http://www.readwriteweb.com/archives/what_apples_acquisition_of_chomp_means_for_the_fut.php" …