Naturally, Facebook wants everyone using its new Snapchat-like Slingshot service. “We wanted to create an environment that makes it comfortable for everyone to share,” Joey Flynn, Slingshot's lead designer, tells Business Insider. “We felt like that kind of place didn’t exist yet, so that 100% of the people feel comfortable sharing.” As BI notes, the effort challenges venture capitalist Fred Wilson who said, "The cardinal rule of social networks is that one percent of people create content and 90 percent of people consume it." 

The debut of Snapchat’s new Our Story feature at the Electronic Daisy Festival this weekend, appears to have been a success. Despite a nice handover -- and some Wifi issues during the massive rave -- TechCrunch’s Josh Constine suggests that Our Story could change the way people experience live events. “What made Our Story special and much better than just lurking a hashtag was the curation,” he notes. “Using geofencing, Snapchat detected who was actually at the EDC festival grounds at the Las Vegas Motor Speedway, and only offered them the chance to contribute to Our Story.” 

Twitter sales head Adam Bain has been tapped to oversee business development at the company, while marketing and communications honcho Gabriel Stricker with be heading up its media unit. The moves follow the resignation of chief operating officer Ali Rowghani, and Chloe Sladden, head of Twitter’s media unit. Re/Code reports that Rowghani left over “increasing tensions with CEO Dick Costolo over a number of issues.” 

As part of a broader effort to improve user engagement, Twitter just became GIF-friendly. “The company announced that GIFs, the animated images on continuous loop, can now be shared and viewed on Twitter's iPhone, Android and Web versions,” Mashable reports. “GIFs will now appear in your timeline with a play button, like other video content.” 

For a short time, the world was without Facebook on Thursday. “While Facebook has seen outages before, Thursday’s disruption appeared more widespread, affecting the homepage, mobile and messenger services around the world,” The Wall Street Journal reports. “From London to Hong Kong, users switched social networks to complain and commiserate, in what has become something of an outage ritual when social networking or chat programs crash.” 

In a bid to boost its display ad sales, Yahoo will begin pulling ads from Tumblr directly into the portal’s own properties. Yahoo on Tuesday said it will run Tumblr’s sponsored post ads on its owned-and-operated sites, such as Yahoo Finance, as well as its new digital magazines, including Yahoo Beauty and Yahoo Tech. The initial brands running Tumblr posts as ads on Yahoo sites are Lionsgate’s “The Hunger Games: Mockingjay – Part 1,” Toyota’s Lexus, Unilever’s Lipton and Proctor & Gamble’s Tide. The Tumblr ads will be sold through Yahoo’s Gemini ad marketplace-- the main platform for buying …

Intent aside, can someone be put in jail for posting violent or threatening messages on Facebook, and other social networks? The Supreme Court this week said it plans to consider the matter. “The court Monday said it will consider the case of Anthony Elonis, a Pennsylvania man who was sentenced to almost four years in federal prison in 2010 for posting violent threats about killing his ex-wife and law enforcement on Facebook,” Re/Code reports. The catch? “Elonis said he never intended to hurt anyone and argued his threats were clearly not meant to be taken seriously.” 

Twitter’s decision not to pursue its acquisition of SoundClould was the best thing that could have happened to the music-sharing service -- at least according to Gizmodo. “SoundCloud is by and large one of the rare pure and good things on the Internet,” it writes. Still, SoundCloud is struggling with its business model, “and the Twitter overture … was a stark reminder that unless SoundCloud figures out how to become profitable, it may suffer the same fate as any number of promising services that get gobbled up by a bigger fish and disappear.” 

In case you were unaware, there’s a dark side to Facebook. As Business Insider reports, the social network supports a murky underworld where young hackers hold legitimate businesses hostage for ransom, or just for kicks. “They may be kiddie games, but they are hardly trivial, having led to physical threats, out-and-out swindling, and run-ins with police,” BI writes. “And while Facebook security monitors for suspicious behavior, digital theft seems to be running rampant.” 

With the latest version of Facebook Messenger, users can add in-line video clips, and send a "Big Like" simply by holding down the “Like” button. Putting the changes in context, CNet notes: “The world of instant messaging is becoming increasingly important as IM apps replace SMS text messages.” Already, “Facebook has shown how seriously it takes messages by paying $19 billion for the biggest and best-known IM app, WhatsApp.”