Don’t call it an exodus, but Twitter is losing another key exec. Following the resignation of chief operating officer Ali Rowghani, Chloe Sladden, head of Twitter’s media unit, is heading for the door. “Sources familiar with the company say she informed her team of her plans today,” Re/Code reports. “Later, she announced her departure publicly via a series of tweets.” 

The Weather Co. is preparing to serve up ads on Twitter that reflect local weather patterns. “The relationship will allow marketers to target users based on the specific weather conditions of their locales,” The Wall Street Journal reports. “For example, a shampoo brand could use the offering to target Promoted Tweets to frizzy-haired users in high-humidity environments.” Thought new to social media, The Weather Co. has been executing similar targeting for years. 

Pushing the limits of credulity, a start-up named Fatdoor is trying to build momentum for a drone-supported neighborhood-focused social network. “The site will offer a number of traditional services, like the ability for neighbors to post their thoughts and sell items, but its catchiest feature is deep integration with a custom drone that it's calling the Skyteboard 3G,” The Verge reports. “Fatdoor says that the Skyteboard's data connection is a first for drones.” 

An irritated investor is suing Facebook and Mark Zuckerberg for letting company directors set their own salaries. “Facebook’s board paid non-employee directors an average of $461,000 last year in stock, exceeding industry peers by as much as 43%,” Bloomberg Business reports, citing allegations from shareholder Ernesto Espinoza. “Moreover, the members of the board are free to continue to award themselves virtually any amount of compensation they choose into perpetuity,” according to the complaint. 

RebelMouse just relaunched as a complete publishing system, which, as GigaOm explains, is “designed for media companies who want to control the social ecosystem around their content.” Founder Paul Berry tells GigaOm that while there are many media outlets with a large Web presence, “very few are good at the technical underpinnings of real-time publishing, or understanding the way that content behaves on the social web.” 

What did computer programmer and poet Adam Parrish learn from tweeting 109,000 different words, one tweet at a time, over the past seven years? For one, that Twitter isn’t such a bad thing. “It's kind of a magical writing experiment, and it's amazing that so many people participate,” Parrish tells The Guardian. “Words aren't just things that we write and use in our speech … They are also things we think about individually.” Copywriters, take note.  

Ironically, Web-born stars are proving their worth -- and the power of platforms like YouTube and Vine -- by packing real-world venues. One such venue is DigiFest NYC, which The New York Times describes as “part of a booming corner of entertainment where social-media stars … step out from behind their bedroom Webcams.” No small venture, DigiTour Media is backed by Ryan Seacrest and Condé Nast parent Advance Publications. 

Listerine is using Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will tap MRY in a campaign dubbed "Power to Your Mouth," which is designed to capitalize on the expected social chatter that will take place during the soccer matches. Listerine is setting up real-time newsrooms in New York and London to react to the tournament. The brand will buy Facebook and Twitter ads on mobile and desktop in real-time, based on which posts and tweets have the most engagement.

Facebook is making an effort to give itself a streamlined, stripped down look. It's also blurred the line between a personal account and a Pages account. Facebook would prefer that its users treat their individual accounts more like Pages anyways, publicly posting and sharing content. Facebook also gave administrators more control over the look of their layout. The new design allows users to move sections around to create a custom look.

Social commerce company Chirpify has acquired Measureful, which describes itself as a “Flipboard for data.” Chirpify’s technology lets users to make purchases through hashtags. “Measureful … serves up automated analytics reports that are customizable and can use data from customers’ Google Analytics, Facebook, and Google AdWords accounts, along with custom data uploads,” VentureBeat reports.