Around the Net
Listerine Uses World Cup Social Posts As Ads
- Adweek, Friday, June 6, 2014 10:26 AM
Listerine is using Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will tap MRY in a campaign dubbed "Power to Your Mouth," which is designed to capitalize on the expected social chatter that will take place during the soccer matches. Listerine is setting up real-time newsrooms in New York and London to react to the tournament. The brand will buy Facebook and Twitter ads on mobile and desktop in real-time, based on which posts and tweets have the most engagement.
