The Weather Co. is preparing to serve up ads on Twitter that reflect local weather patterns. “The relationship will allow marketers to target users based on the specific weather conditions of
their locales,” The Wall Street Journal reports. “For example, a shampoo brand could use the offering to target Promoted Tweets to frizzy-haired users in high-humidity environments.”
Thought new to social media, The Weather Co. has been executing similar targeting for years.
Read the whole story at The Wall Street Journal »
