- Adobe: Weather Could Result In More Spending Than Cyber Monday
Inside Performance, Laurie Sullivan - Thursday, March 9, 2023
Adobe and The Weather Company this week released the 2023 Digital Econo ...
- Chicken Littles Of TV News Warn: It's Going To Rain!
TVBlog, Adam Buckman - Wednesday, March 1, 2023
Many people talk about the weather, but few ever express fear ov ...
- Bed Bath & Beyond New Zealand Caught In Email Gaffe
Around the Net in Email, Ray Schultz - Monday, February 20, 2023
Bed Bath & Beyond in New Zealand is being criticized for ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Target Ofers Refuge During Storm
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 28, 2022
A Target store near Buffalo served as a shelter to motorists strand ...
- Newspapers Drop Paywalls To Provide Digital Coverage During Storm
Publishers Daily, Ray Schultz - Tuesday, December 27, 2022
From Oregon to Buffalo, New York, newspapers tried to serve affected residen ...
- Journalists Are Asking People: Can we Publish Your Disaster Photo?
Around the Net In Publishing, Ray Schultz - Wednesday, October 5, 2022
Journalists often find themselves asking regular people for disaster photos, as ...
- The Weather Channel, Amobee Partner To Optimize Ad Results
MAD, Fern Siegel - Tuesday, August 16, 2022
A network executive said the alliance will make campaigns easier for "advertise ...
- 'New York Times' Hires John Keefe To Head Extreme Weather Team
Publishers Daily, Ray Schultz - Wednesday, July 27, 2022
John Keefe returns to the 'Times' from CNN to head the n ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experi ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Email Outage Reportedly Caused By 'Extreme' Australian Weather
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
iiNet service in Australia was affected on Christmas Day and Boxing ...
- Fox Weather - Come Rain, Shine Or Climate Change?
TV Watch, Wayne Friedman - Wednesday, October 27, 2021
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-chan ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...
- Twitter Brands #ExtremeWeather To Bring Attention To Climate Change, Offers API To Third Parties
MediaDailyNews, Colin Kirkland - Saturday, September 25, 2021
The first-ever campaign from Twitter's developer platform team hopes to help peop ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Inside Performance, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
TV Watch, Wayne Friedman - Tuesday, July 20, 2021
Fox Corp. will get into the game, launching Fox Weather later th ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Inside Performance, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Inside Performance, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Apple Confirms IDFA To Roll Out Monday; The Weather Company CEO Provides Advice
Inside Performance, Laurie Sullivan - Wednesday, April 21, 2021
Sheri Bachstein, Weather Company CEO and GM, Watson Advertising, said all publishe ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- Weather Company Resolves Location Privacy Battle In Los Angeles
Digital News Daily, Wendy Davis - Wednesday, August 19, 2020
The IBM-owned company will now explicitly inform Weather Channel app downloaders th ...