- 'CBS Evening News' Will Return To NY With Co-Anchor Team
TVBlog, Adam Buckman - Friday, August 2, 2024
Congratulations are in order for two of New York's best local ne ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- Hurricane Beryl Impact Causes 'The Beaumont Enterprise' To Not Print On Tuesday
Publishers Daily, Ray Schultz - Tuesday, July 9, 2024
The Tuesday 7/9/24 edition will be available in digital format only, t ...
- Google Advances Weather Forecasts, Citing Generative AI
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
Google researchers say they have developed a way to integrate generative ...
- Baby, It's (Really) Cold Outside
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 15, 2024
"It has been more than 700 days since New York City h ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows
Red, White & Blog, Joe Mandese - Wednesday, May 10, 2023
Actually, maybe you do. The Weather Channel was the only one ...
- AccuWeather Partners With The Trade Desk For Personalization, Data
Performance Marketing Insider, Laurie Sullivan - Thursday, May 4, 2023
The first-of-its-kind partnership gives The Trade Desk's DSP the first access ...
- Google Breaks Promise To Defund Climate-Change Lies, Research
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 2, 2023
Google announced two years ago it would stop running ads alongside vide ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- Adobe: Weather Could Result In More Spending Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Thursday, March 9, 2023
Adobe and The Weather Company this week released the 2023 Digital Econo ...
- Chicken Littles Of TV News Warn: It's Going To Rain!
TVBlog, Adam Buckman - Wednesday, March 1, 2023
Many people talk about the weather, but few ever express fear ov ...
- Bed Bath & Beyond New Zealand Caught In Email Gaffe
Around the Net in Email, Ray Schultz - Monday, February 20, 2023
Bed Bath & Beyond in New Zealand is being criticized for ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Target Ofers Refuge During Storm
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 28, 2022
A Target store near Buffalo served as a shelter to motorists strand ...
- Newspapers Drop Paywalls To Provide Digital Coverage During Storm
Publishers Daily, Ray Schultz - Tuesday, December 27, 2022
From Oregon to Buffalo, New York, newspapers tried to serve affected residen ...
- Journalists Are Asking People: Can we Publish Your Disaster Photo?
Around the Net In Publishing, Ray Schultz - Wednesday, October 5, 2022
Journalists often find themselves asking regular people for disaster photos, as ...
- The Weather Channel, Amobee Partner To Optimize Ad Results
MAD, Fern Siegel - Tuesday, August 16, 2022
A network executive said the alliance will make campaigns easier for "advertise ...
- 'New York Times' Hires John Keefe To Head Extreme Weather Team
Publishers Daily, Ray Schultz - Wednesday, July 27, 2022
John Keefe returns to the 'Times' from CNN to head the n ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experi ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Email Outage Reportedly Caused By 'Extreme' Australian Weather
Email Marketing Daily, Ray Schultz - Monday, December 27, 2021
iiNet service in Australia was affected on Christmas Day and Boxing ...
- Fox Weather - Come Rain, Shine Or Climate Change?
TV Watch, Wayne Friedman - Wednesday, October 27, 2021
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-chan ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the da ...