You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows

Actually, maybe you do.

According to new polling by YouGov, The Weather Channel was the only "news" outlet trusted by Americans.

Utilizing a net trust metric -- the percentage-point difference among those deeming each news outlet "trustworthy" vs. those who consider them "untrustworthy," YouGov reports the weather news service had a net trustworthy score of +53.

That's more than marginally ahead of the next closest rankers, which a couple of which likely have strong partisan divides: PBS (+30), the BBC (+29), and The Wall Street Journal (+24).

Overall, the news outlets most trusted by the journalism community -- you know, the ones that actually win Pulitzers -- ranked in the middle, including The Washington Post (+18), NPR (+15) The New York Times (+12), The New Yorker (+10).



While Fox News Channel eked out a +3 net positive rating, the only net negative news outlets, coincidentally also are likely the ones that position themselves most extremely partisan: Daily Kos (-1), Breitbart (-3), The Daily Caller (-4), and last but also least, InfoWars (-16).

You can see the rankings, including the net untrusted/trusted rankings among Republican and Democratic voters below.

The study also ranked the major digital media platforms (see above) based on the perceived trustworthiness of the news shared on them, which found YouTube and LinkedIn are the only two with net trusted rankings among all Americans, while Americans under the age of 45 registered net trusted scores for all but three: Parler, Snapchat and TikTok.

Interestingly, given news that former Fox News prime-time personality Tucker Carlson is taking his act to Twitter, it's worth noting that the social media platform currently ranks third, though with an overall net negative score. Though a fairly positive one among younger Americans.

1 comment about "You Don't Need To Be A Weatherman To Know Which Way Media Trust Blows".
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  1. John Grono from GAP Research, May 19, 2023 at 11:26 p.m.

    Interesting that Republicans barley trust any entity, and there seems to be a pattern in the few entities that they do trust more than Democrats.

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