Building on its streaming effort for all of its TV stations, Tegna is rolling out new, broader-reaching 24/7 live streaming over-the- top (OTT) apps with deeper content for each of its 64 stations in 51 markets.

Its TV station streaming apps -- starting with “11Alive+” aligned with its WXIA-TV Atlanta station, and “WTHR13+” for its WTHR-TV Indianapolis TV station -- will launch with additional stations rolling out in the second quarter.

“Each one has its own app, as opposed to an aggregator strategy,” says Adam Ostrow, chief digital officer of Tegna, speaking to Television News Daily. “We decided to really lean into the station brands.”

A year ago, Ostrow says, the station-specific apps were “basically a simple product. People could watch a live newscast or a replay of the live newscast.”

Now, those stations' apps will have a 24/7 livestream, where they can be different programs depending on the time of day, as well as on-demand program access.

In addition, it will include local sports shows and a daily Tegna interactive live daily show, "Daily Blast Live."