- Companies From Large To Small Pledge To Help Hurricane Victims
Marketing Daily, Tanya Gazdik - Monday, September 11, 2017
Walmart will match customer donations to the American Red Cross two-to-one, ...
- EPA Lashes Out At AP Reporter Over Harvey Story
Publishing Insider, Erik Sass - Monday, September 11, 2017
The Environmental Protection Agency, long a bete noire for various industries becau ...
- Google Creates Hurricane Irma Digital Survival Kit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google has pulled together about 20 mobile apps to help Floridians ma ...
- Airbnb Sends 'Floating World' Email Amidst Harvey Destruction
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Amidst the destruction, Airbnb sent out an ill-advised promotional email campaign ...
- Social Media Helps Harvey Response, But Hoaxes Are Common
Social Media Insider, Erik Sass - Wednesday, August 30, 2017
Social media has become one of the main means for disaster victi ...
- Largest Newspapers Lift Paywalls For Hurricane Harvey Coverage
Publishing Insider, Erik Sass - Tuesday, August 29, 2017
The three biggest American newspapers are once again touting their fundamental civ ...
- Weather Scores Big On Solar Eclipse-Streaming Video
Video Insider, Tobi Elkin - Tuesday, August 29, 2017
The solar eclipse was a boon to The Weather Channel's digital propertie ...
- Marketers Make The Most Of The Eclipse
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2017
Land Rover and photographer Alex Strohl captured one-of-a-kind photography of the eclip ...
- Mammoth Resorts Knows Your Favorite Mountain Sport, Thanks To IBM
Email Marketing Daily, Jess Nelson - Tuesday, August 1, 2017
By leveraging IBM Watson Customer Engagement to monitor online visitor behavior, Mammo ...
- The Weather Company Partners With LiveRamp On Audience Segments
RTBlog, Philip Rosenstein - Monday, May 15, 2017
The Weather Company rolled out a partnership with LiveRamp, through which markete ...
- Sunshine App Helps Users Plan Day Around Weather, Mood
Out to Launch, Amy Corr - Wednesday, May 3, 2017
Random app of the week: The Sunshine app was revamped to inclu ...
- The Weather Company Partners With LiveRamp To Combine Real-Time Data
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRa ...
- Facebook Adds Local Weather Forecasts
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, February 10, 2017
Facebook users can now check their local weather forecast whenever they lik ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Al Gore Meets With Donald Trump
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 6, 2016
Democratic candidate for president in 2000 Al Gore met with Donald Tru ...
- Unusual Data Partners Finding Close Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2016
Real-time location data and ad-targeting services brought together some unlikely suitors th ...
- Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too
MediaPost Weekend, Wayne Friedman - Saturday, October 22, 2016
Weather isn't just about life-and-death events: tornados, hurricanes, floods, etc. Increasingly, it ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- The Weather Company Creates Watson Ads That Interact With Consumers
MediaDailyNews, Laurie Sullivan - Thursday, June 2, 2016
The Weather Company, an IBM business, set out to change advertising Thursd ...
- NEW! Grey Brazil Using Mud From Burst Dam To Create Bricks, Rebuild Communities
Out to Launch, Amy Corr - Friday, May 13, 2016
On Nov. 5, 2015, the region of Mariana became the victim ...
- Pop-Ups With A Twist-They're Tied To The Weather In Real-Time
MAD, Larissa Faw - Thursday, April 14, 2016
Outdoor sports brand Peak Performance and its agency Perfect Fools are introduci ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Microsoft AI Becomes Live TV Weather Host In China
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 30, 2015
"Morning News," a Chinese live program, introduced Xiaoice as a trainee anch ...
- IBM Buys into Weather; Watson Gets a Boost
Connected Thinking, Chuck Martin - Wednesday, October 28, 2015
Insights from big data around the Internet of Things got yet anoth ...
- Next Up On The Weather Channel: IBM's Own Watson
Online Video Daily, P.J. Bednarski - Wednesday, October 28, 2015
IBM this morning announced it had acquired the Weather Co., which operat ...
- IBM Collaborates With Twitter, The Weather Company To Refine Analytics Models
Real-Time Daily, Felicia Greiff - Monday, October 26, 2015
At the IBM Insight conference in Las Vegas today, the company introduc ...
- AccuWeather Extends Mobile Presence
MoBlog, Erik Sass - Wednesday, July 1, 2015
Weather is unique: by turns mundane and spectacular, it's one of t ...
- ESPN, Weather Shake Up Big Data Roles
MediaDailyNews, Tyler Loechner, Joe Mandese - Wednesday, June 17, 2015
ESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- Very.co.uk Runs Location And Weather-Based Mobile Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign th ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...