- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
TV Watch, Wayne Friedman - Tuesday, July 20, 2021
Fox Corp. will get into the game, launching Fox Weather later th ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Search & Performance Insider, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and m ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location Services
Search & Performance Insider, Laurie Sullivan - Wednesday, June 16, 2021
The acquisition will accelerate the company's pace of innovation and give custome ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Apple Confirms IDFA To Roll Out Monday; The Weather Company CEO Provides Advice
Search & Performance Insider, Laurie Sullivan - Wednesday, April 21, 2021
Sheri Bachstein, Weather Company CEO and GM, Watson Advertising, said all publishe ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts a ...
- Weather Company Resolves Location Privacy Battle In Los Angeles
Digital News Daily, Wendy Davis - Wednesday, August 19, 2020
The IBM-owned company will now explicitly inform Weather Channel app downloaders th ...
- Google Adds Weather Alert Warnings
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Google now aggregates additional information into basket of information, offering a shortc ...
- Accuweather Redesigns App Based On User Feedback
Publishers Daily, Sara Guaglione - Monday, July 20, 2020
The app is broken up into four tabs: Today, Hourly, Daily a ...
- Weather Company Seeks Dismissal Of Location Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, June 15, 2020
The Weather Company is asking a California judge to throw out clai ...
- No Studios Needed: Watching Hosts, News Anchors At Home
TVBlog, Adam Buckman - Monday, April 6, 2020
Welcome to the new world in which TV personalities of all typ ...
- Weather Channel Adds Science Information For Schoolkids At Home
Television News Daily, Fern Siegel - Wednesday, March 18, 2020
To promote science, TWC is offering quick bites of key information. ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising a ...
- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-bas ...
- 'The Economist' Embarks On Climate-Change Initiatives, Dedicated Magazine Issue
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
Articles in the issue range from an analysis of America's Green N ...
- Weather Channel Ups Zimmett To Chief Content Officer, Named TV News Brand Of Year
Television News Daily, Fern Siegel - Monday, April 15, 2019
Nora Zimmett will oversee all programming, as well as the launch ...
- Cheddar, Local Now Expand Content Partnership To Distribute Weather Updates
Publishers Daily, Sara Guaglione - Friday, April 5, 2019
Meteorologist forecasts will now air on Cheddar News, the streaming network's gener ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Weather Channel's Local Now Partners With Thrillist For Lifestyle Content
Publishers Daily, Melynda Fuller - Thursday, February 21, 2019
'Thrillist' becomes its exclusive provider of food and beverage videos. The si ...
- Weather Channel Names O'Brien President, Telemundo Taps Franklin As VP, Publicity
Television News Daily, Fern Siegel - Wednesday, February 20, 2019
At TWC, O'Brien will be responsible for all TV and digital op ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation da ...
- Weather Can Top Even Live TV Events
TV Watch, Wayne Friedman - Tuesday, December 11, 2018
Reality shows and hit sitcoms can spike, then lose ratings. The o ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- CNN Publishes Home Page Version For Hurricane Areas
Publishers Daily, Sara Guaglione - Friday, October 12, 2018
A faster-loading version of the home page, free of graphics and image ...
- Spectrum Internet Service Out In Path Of Storm
Email Marketing Daily, Ray Schultz - Friday, October 12, 2018
Spectrum users have reported outages in parts of the South and t ...
- IBM Launches Watson-Based AI Platforms For Advertising, Marketing
Digital News Daily, Laurie Sullivan - Tuesday, September 25, 2018
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, a ...
- Savannah Station's Weather 'Warning': It's Sunny Outside
TVBlog, Adam Buckman - Wednesday, September 5, 2018
One of the joys of U.S. travel is the opportunity that ...
- Local Now Partners With Yelp To Enhance Video, Review Coverage
Publishers Daily, Melynda Fuller - Friday, July 20, 2018
The alliance allows Local Now users to access Yelp's trove of fo ...