- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-bas ...
- 'The Economist' Embarks On Climate-Change Initiatives, Dedicated Magazine Issue
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
Articles in the issue range from an analysis of America's Green N ...
- Weather Channel Ups Zimmett To Chief Content Officer, Named TV News Brand Of Year
Television News Daily, Fern Siegel - Monday, April 15, 2019
Nora Zimmett will oversee all programming, as well as the launch ...
- Cheddar, Local Now Expand Content Partnership To Distribute Weather Updates
Publishers Daily, Sara Guaglione - Friday, April 5, 2019
Meteorologist forecasts will now air on Cheddar News, the streaming network's gener ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Weather Channel's Local Now Partners With Thrillist For Lifestyle Content
Publishers Daily, Melynda Fuller - Thursday, February 21, 2019
'Thrillist' becomes its exclusive provider of food and beverage videos. The si ...
- Weather Channel Names O'Brien President, Telemundo Taps Franklin As VP, Publicity
Television News Daily, Fern Siegel - Wednesday, February 20, 2019
At TWC, O'Brien will be responsible for all TV and digital op ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation da ...
- Weather Can Top Even Live TV Events
TV Watch, Wayne Friedman - Tuesday, December 11, 2018
Reality shows and hit sitcoms can spike, then lose ratings. The o ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windo ...
- CNN Publishes Home Page Version For Hurricane Areas
Publishers Daily, Sara Guaglione - Friday, October 12, 2018
A faster-loading version of the home page, free of graphics and image ...
- Spectrum Internet Service Out In Path Of Storm
Email Marketing Daily, Ray Schultz - Friday, October 12, 2018
Spectrum users have reported outages in parts of the South and t ...
- IBM Launches Watson-Based AI Platforms For Advertising, Marketing
Digital News Daily, Laurie Sullivan - Tuesday, September 25, 2018
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, a ...
- Savannah Station's Weather 'Warning': It's Sunny Outside
TVBlog, Adam Buckman - Wednesday, September 5, 2018
One of the joys of U.S. travel is the opportunity that ...
- Local Now Partners With Yelp To Enhance Video, Review Coverage
Publishers Daily, Melynda Fuller - Friday, July 20, 2018
The alliance allows Local Now users to access Yelp's trove of fo ...
- McDonald's Runs Outdoor Weather Service With Met Office
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
McDonald's has teamed up with the Met Office in a digital outdo ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel ...
- IBM: Brands Use Weather To Forecast Product Demand Created By Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 26, 2017
After mastering the ability to use weather as a trigger to targ ...
- Winter Weather Brings Windshield Wiper Ads
Marketing Daily, Aaron Baar - Thursday, December 21, 2017
"The deep winter months of January and February, when drivers are deali ...
- 'The Houston Press' Print Edition Closed, Victim Of Hurricane Harvey
Publishing Insider, Melynda Fuller - Monday, December 11, 2017
Revealing the ever-precarious nature of publications that rely solely on ad revenu ...
- Tourism Infrastructure Repairs Moving Forward In Florida Keys
Marketing Daily, Tanya Gazdik - Friday, September 22, 2017
The island chain's official targeted reopening date is Oct. 20, the beginni ...
- Companies From Large To Small Pledge To Help Hurricane Victims
Marketing Daily, Tanya Gazdik - Monday, September 11, 2017
Walmart will match customer donations to the American Red Cross two-to-one, ...
- EPA Lashes Out At AP Reporter Over Harvey Story
Publishing Insider, Erik Sass - Monday, September 11, 2017
The Environmental Protection Agency, long a bete noire for various industries becau ...
- Google Creates Hurricane Irma Digital Survival Kit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 8, 2017
Google has pulled together about 20 mobile apps to help Floridians ma ...
- Airbnb Sends 'Floating World' Email Amidst Harvey Destruction
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Amidst the destruction, Airbnb sent out an ill-advised promotional email campaign ...
- Social Media Helps Harvey Response, But Hoaxes Are Common
Social Media Insider, Erik Sass - Wednesday, August 30, 2017
Social media has become one of the main means for disaster victi ...
- Largest Newspapers Lift Paywalls For Hurricane Harvey Coverage
Publishing Insider, Erik Sass - Tuesday, August 29, 2017
The three biggest American newspapers are once again touting their fundamental civ ...
- Weather Scores Big On Solar Eclipse-Streaming Video
Video Insider, Tobi Elkin - Tuesday, August 29, 2017
The solar eclipse was a boon to The Weather Channel's digital propertie ...
- Marketers Make The Most Of The Eclipse
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2017
Land Rover and photographer Alex Strohl captured one-of-a-kind photography of the eclip ...
- Mammoth Resorts Knows Your Favorite Mountain Sport, Thanks To IBM
Email Marketing Daily, Jess Nelson - Tuesday, August 1, 2017
By leveraging IBM Watson Customer Engagement to monitor online visitor behavior, Mammo ...