- The Weather Company Partners With LiveRamp To Combine Real-Time Data
Real-Time Daily, Philip Rosenstein - Wednesday, April 19, 2017
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRa ...
- Facebook Adds Local Weather Forecasts
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, February 10, 2017
Facebook users can now check their local weather forecast whenever they lik ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Al Gore Meets With Donald Trump
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 6, 2016
Democratic candidate for president in 2000 Al Gore met with Donald Tru ...
- Unusual Data Partners Finding Close Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2016
Real-time location data and ad-targeting services brought together some unlikely suitors th ...
- Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too
MediaPost Weekend, Wayne Friedman - Saturday, October 22, 2016
Weather isn't just about life-and-death events: tornados, hurricanes, floods, etc. Increasingly, it ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- The Weather Company Creates Watson Ads That Interact With Consumers
MediaDailyNews, Laurie Sullivan - Thursday, June 2, 2016
The Weather Company, an IBM business, set out to change advertising Thursd ...
- NEW! Grey Brazil Using Mud From Burst Dam To Create Bricks, Rebuild Communities
Out to Launch, Amy Corr - Friday, May 13, 2016
On Nov. 5, 2015, the region of Mariana became the victim ...
- Pop-Ups With A Twist-They're Tied To The Weather In Real-Time
MAD, Larissa Faw - Thursday, April 14, 2016
Outdoor sports brand Peak Performance and its agency Perfect Fools are introduci ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Microsoft AI Becomes Live TV Weather Host In China
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 30, 2015
"Morning News," a Chinese live program, introduced Xiaoice as a trainee anch ...
- IBM Buys into Weather; Watson Gets a Boost
Connected Thinking, Chuck Martin - Wednesday, October 28, 2015
Insights from big data around the Internet of Things got yet anoth ...
- Next Up On The Weather Channel: IBM's Own Watson
Online Video Daily, P.J. Bednarski - Wednesday, October 28, 2015
IBM this morning announced it had acquired the Weather Co., which operat ...
- IBM Collaborates With Twitter, The Weather Company To Refine Analytics Models
Real-Time Daily, Felicia Greiff - Monday, October 26, 2015
At the IBM Insight conference in Las Vegas today, the company introduc ...
- AccuWeather Extends Mobile Presence
MoBlog, Erik Sass - Wednesday, July 1, 2015
Weather is unique: by turns mundane and spectacular, it's one of t ...
- ESPN, Weather Shake Up Big Data Roles
MediaDailyNews, Tyler Loechner, Joe Mandese - Wednesday, June 17, 2015
ESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- Very.co.uk Runs Location And Weather-Based Mobile Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign th ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- MyBBC Personalised App Set For Autumn Launch
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
The BBC is seeking to boost consumption of its output with t ...
- How Consumers Reacted To Winter Storm Juno
RTBlog, Tyler Loechner - Monday, February 16, 2015
Winter storm Juno, the "historic" storm that didn't pack the punch ma ...
- Clarification: ABC News Did Fewer Weather Stories in 2014 Than Either CBS Or NBC
MediaDailyNews, Adam Buckman - Monday, January 12, 2015
Despite an assertion by The Tyndall Report last week that ABC overemphasiz ...
- In Election Year, Weather Was Top Story For Network News: Report
TVBlog, Adam Buckman - Friday, January 9, 2015
Weather was the most-reported topic on the network newscasts in 2014, whi ...
- Weather Debate In Sunday's 'Newsroom' Finale Didn't Feel Real
TVBlog, Adam Buckman - Tuesday, December 16, 2014
Once upon a time, at a journalism school far, far away, ...
- This Just In: New Law Requires TV Stations To Cover Any Starbucks News
MediaDailyNews, Joe Mandese - Friday, November 7, 2014
Well, probably not a legally binding law, but some sort of immutab ...
- AccuWeather Partners With DMP Lotame For Audience Data
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
AccuWeather, a digital media company that uses weather forecasting data to targ ...
- Eyeview Launches Weather Tracker; Programmatically Alters Creative Based On Weather Conditions
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
The snowy winter of 2013 was named a culprit by some retaile ...
- As The Wind Blows, So Does Your Mobile RTB Campaign
RTBlog, Tyler Loechner - Tuesday, September 16, 2014
Marketers can get rather creative with targeting parameters, but still some ...
- How U.K. Residents Consume Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 14, 2014
Take a look at how U.K. consumers consume media. For 16- to-24-year-old ...
- Rainvertising Promotes Bumbershoot Music Festival In Seattle
Out to Launch, Amy Corr - Wednesday, August 13, 2014
Not only is rain Mother Nature's way to wash your car f ...