Around the Net
MyBBC Personalised App Set For Autumn Launch
- The Drum, Tuesday, March 3, 2015 6:34 AM
The BBC is seeking to boost consumption of its output with the launch of its personalised myBBC service this autumn, an app which will tailor content to the preferences of the individual logging in. Designed to help combat perceptions that the broadcaster is losing relevance in the digital age as set against the likes of Netflix, the initiative will funnel tailored news, sports results and traffic alerts across both desktop and mobile devices.
