AccuWeather has hired marketing vet Michelle Harmon-Madsen as its
Chief Marketing Officer.
She is tasked with supervising advertising and promotion campaigns, brand strategy and awareness, websites, social media and marketing new products and services.
Previously, Harmon-Madsen was president for ShopperX Lab, a retail transformation consultancy that worked with C-suite executives. Before that, she was senior vice president, brand partnerships for FreshDirect.
Harmon-Masden has also held posts at MediaVest, as vice president-director of global strategies, and oversaw branded entertainment for 19 Entertainment's “American Idol” and “So You Think You Can Dance.”
Dr. Joel N. Myers, founder-CEO of AccuWeather, stated the company’s new CMO was “future-fit, digital savvy and on the leading-edge of consumer and B2B marketing.” Harmon-Madsen reports to Myers.
AccuWeather says it reaches 1.5 billion people globally cross-platform, digital and traditional media, including AccuWeather.com and the 24/7 AccuWeather Network channel on DirecTV.
Harmon-Madsen stated she wanted to extend AccuWeather’s “global footprint and unearth new opportunities for future growth.”
AccuWeather.com is available in 200+ languages and dialects worldwide.