Social Media Page Views Skyrocket

  • February 11, 2009
Social media sites, from Facebook to Twitter, logged 2.1 trillion page views last year--nearly double from 2007, according research firm Complete. The stats are based on the daily Web use of more than two million Compete community members.

Among the top search engines, Google led the way in online search last year--capturing 68% of the market share with 116 billion search queries, up 8 points from 2007. Yahoo had the highest average rate of paid search referrals, with 10% of the volume coming from sponsored sites.

In 2008, visits to publishers' sites like The New York Times, MSN, CNN and others rose 33%, while visits to social network sites Digg, Facebook, Twitter and others rose 23%.--Laurie Sullivan

1 comment about "Social Media Page Views Skyrocket".
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  1. Tyler Willis from Involver, February 13, 2009 at 1:19 a.m.

    It's really interesting to see the publisher sites grow faster than social networks. Fascinating -- I wonder if it's because the social networks had their early adopter cycles earlier and therefore didn't have the same untapped potential audience to grow from? Or perhaps publications like the New York Times still carries a better view in the eyes of certain demographics?

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