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Event Marketing Gets Great Grades In Industry Survey

  • Brandweek, Wednesday, February 11, 2009 10:30 AM
Fifty-three percent of 300 senior marketing executives surveyed for EventView 2009 say event marketing is the discipline that best accelerates and deepens relationships with target audiences. And more than a quarter (26%) of those surveyed say event marketing is the discipline that drives the greatest return-on-investment.

Before you bet the marketing bank on an event in Las Vegas that no one has the budget to travel to anymore, however, know that the survey was sponsored by experience marketing agency George P. Johnson, the Meeting Professionals International (MPI) Foundation and the Event Marketing Institute.

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