For me, this week will always be remembered as the one in which Twitter almost had a business model. To recap, a few news headlines from the last several days:
Twitter denies reports that it will charge firms.
Twitter won't charge for existing services.Surprise! Twitter still thinking about a revenue model.
Biz Stone: "Twitter will remain free to use
by everyone ...
Are you still with me? Good. I'm not still with me, either.
Whatever it is, it all started when Biz Stone, the same Biz Stone
who said "Twitter will remain free to use by everyone ... " was quoted by the U.K.'s Marketing magazine saying: "We are noticing more companies using Twitter and
individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts." Call me crazy, but that sounds like Twitter is planning to
charge for commercial accounts.
As everyone, even people who've never heard of Twitter, would like to be the first with the story of what Twitter's business model will be, the
media and blogosphere jumped all over this alleged scoop.
Finally, Stone decided to say something else. Under the headline, "Nothing To Report Just Yet," he wrote a post yesterday on the Twitter blog which says the following: "...it's important to note that whatever we
come up with [in terms of a business model], Twitter will remain free to use by everyone -- individuals, companies, celebrities, etc. What we're thinking about is adding value in places where we
are already seeing traction, not imposing fees on existing services. We are still very early in the idea stage and we don't have anything to share just yet despite a recent surge in speculation.
When we do, we'll be sure to let you know."
Oh, OK. So Twitter will remain free for everyone, but it won't impose fees on existing services, which means that it
won't remain free (except for being free for everyone), because Twitter will charge for services that don't yet exist.
Got it? I'm glad you don't either. If you do, please
decode by commenting below. I don't think Biz Stone would thank you, but I would.
(P.S. For even more fun, I'll link to two un-related stories about Twitter this week: this feature in New York magazine which breaks the news that no one at the company plays a lot of foosball; and this subscription-not-required
one from The Wall Street Journal about tonight's Shorty Awards, the non-Twitter originated awards show that will
honor the best Twitterers ... uh Tweeters. @MCHammer will be there.)