- Brafton , Friday, February 13, 2009 4:30 PM
The National Hockey League's (NHL's) Thrashers, the National Baseball Association's (NBA's) Hawks and the Philips Arena have signed with Atlanta, Ga.-based Search Discover to improve SEO and measure
results, according to Brafton.
Teams are looking to convert better search engine rankings on Google, Microsoft and Yahoo into ticket sales. The post cites a recent article in Search
Engine Land that demonstrates the important of SEO for major sporting leagues. People searching for information on events often can't find start times, home game dates and more.
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